Productivity and Quality of Zara

1607 Words7 Pages
1. Organize and Design In organize and design, Zara adopts diverse ways to improve Zara’s productivity and quality. First of all, the design concept of Zara is following the fashion, but not creating fashion. Compared with creating its own style, Zara is accomplished in following the fashion that can greatly reduce the risk on product of development. The concept can ensure the newest product will be popular when the product is for sale. So the extensive collection of the fashionable element is main task for the design teams. Zara’s designers attended trade fairs and ready-to-wear fashion show in Paris, New York, London, and Milan .referred to catalogs of luxury brand collections, and worked with design teams to begin to develop the initial sketches. In addition, Zara’s design teams set a timeline about design to ensure that the initial collection arrived in stores at the start of the selling season. The design teams accomplish their task according to the timeline. The timeline can guarantee the new product on sale time. At the same time, Zara also collects the feedback from customers on design that can ensure the product style of the next season is accepted by marketing. The Zara product style incorporates fashionable element of current season and the customers’ feedback of next season. It's an effective way to ensure the productivity of next season. It would set Zara in an advancing place to check the popular element, and it can ensure Zara has enough time to do the adjustment if the new products are not able to cater to the customers. Finally, how to make sure the veracity and the rapid update of the information collection is another aspect that Zara should take into consideration. Zara's design teams have set several department members to search for the newest information to ensure their product could keep pace of fashion. As the same time, the team

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