Product Life Cycle

493 Words2 Pages
Abstract The purpose of the module three case study is to write a one to two page narrative essay on how the concept of product life cycle applies to Regal Marine Products. Product Life Cycle . Every product undergoes a Product Life Cycle (PLC). PLC consists of four stages, introductory, growth, maturity and decline. Each stage has its own characteristics regarding marketing objective, competition, product, price, promotion and place. At Regal Marine, there is always constant pressure to introduce new products. Regal Marine's new product life cycle was lasting relatively only a few years. Less than five years before a boat is out of style and the life cycle is terminated. The concept of product life cycle applies to Regal Marine products as a means of continually introducing new products into its existing line. Regal Marine's product line consist of 22 models, all in different product life cycle stages, while new models were constantly being added as old models were reaching the end of their life cycles. Strategy Regal Marine uses a strategy that takes suggestions that are submitted by customers, dealers and consultants. The inputs are immediately go into the styling trends and competition. It is necessary to constantly have a influx new design ideas to fuel the constant development of new innovations and quality, but also helps speed the product development process. Regal Marine plans alternate marketing strategies to address the challenges that their products are likely to face. Benefits Regal Marine gets a lot of benefits from use of computer-aided design (CAD). All new designs come to life with the help of Regal's three-dimensional CAD system, borrowed from automotive

More about Product Life Cycle

Open Document