Proctor and Gamble Segementation

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MARKETING MANAGEMENT ASSIGNMENT | PROCTOR AND GAMBLE | Contents Introduction 3 Products of P&G 4 1. Beauty Segment 4 2. Grooming Segment 6 3. Health care and wellbeing Segment 7 4. Snacks & Pet Care Segment 9 5. Fabric and Home Care Segment 9 6. Baby Care Segment 11 How P&G segmentation works? 12 The Core Strength of P&G 13 Segmentation in detergents by P&G 13 Penetration in Grooming Segment 16 Conclusion: 18 Introduction The Procter & Gamble Company also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati Ohio, USA. It was founded in 1837; its products are available in 140 countries. P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G India is committed to sustainable growth in India, and is currently invested in the country via its five plants and over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities we operate in. Procter & Gamble has its product categorization into different sectors: 1. Beauty Segment 2. Grooming Segment 3. Health Care Segment 4. Snacks & Pet Care Segment 5. Fabric Care & Home Care Segment 6. Baby Care & Family Home Care Segment Products of P&G Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar

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