Procter and Gamble

792 Words4 Pages
CASE STUDY QUESTIONS 1. What is Procter & Gamble’s business strategy? P&G's business strategy focuses on three main areas: 1. Maintaining the popularity of its existing brands, via advertising and marketing 2. Extending its brands into related products through innovation and development 3. Creating new brands entirely from scratch What is the relationship of collaboration and innovation to that business strategy? Because so much of P&G’s business is built around brand creation and management, it’s critical that the company facilitate collaboration between researchers, marketers, and managers. It also needs to continually enhance existing brands through various innovations or make ground breaking new innovative products that are hard to imitate in the competitive market and keeps the company's brand products alive. ● The use of new collaborative and innovative technologies is essential to P&G's commitment to its business strategy, which includes efforts to operate more effectively, share ideas and access data in a unified and at a highly effective level. ● To succeed their practices must include highly effective interdepartmental and interpersonal relationships and tools in order to realize their business strategy. 2. How is P&G using collaboration systems to execute its business model and business strategy? P&G uses the collaboration systems to execute its business model and business strategy. This is done by allowing employees to easily share information within the company. Researchers are able to share data that they have gathered on certain innovations that they have come up with on various brands. Marketers are also able to easily access important customer data that help them in creating highly targeted campaigns and sharing important information on customer trends. Managers are also able to easily find data and people that are important in making
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