This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Week Three ILab Fast Food Menu Creation Overview For this assignment, you have been asked to explore the nutritional value of menu items at a local fast-food restaurant. Using the available menu items, plan two meals: the healthiest meal possible and the unhealthiest healthy meal possible. Both meals should include an entrée, side, beverage and dessert. In a word document, please answer/discuss the following questions: Deliverables 1. Describe the healthy meal that you have created from the fast food restaurant using the nutritional value of menu items.
McDonald’s: Build your own burger – social co-creation as recipe for success McDonald’s in the Netherlands was being threatened by the increase of similar fast-food restaurants along with low emotionally involved consumers that were affecting their overall brand image. The consumer decision-making process is very complex; there are a number of various ‘factors affecting each and every purchase decision’ as stated by Nayeem and Casidy (Nayeem & Casidy, 2015). This report will explain how McDonald’s strategy has improved brand closeness with their current consumers whilst simultaneously generating sales. Question 1 Different people have different perceptions and value towards products; involvement theory looks into the level of personal relevance between a product and the consumer, understanding what influences their purchase decision and the amount of resources they are willing to dedicate during the process. Jaeger and Macfie (Jaeger & MacFie, 2010) states, ‘if a product is personally relevant to consumers, they are more likely to become involved in gathering information about the product and with the product itself’, this level of involvement is measured as high or low.
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
Panera’s focus is offering their customers with better than their rivals, making the dining experience so attractive to their customers will pass up their competitors in outlets of other easy casual restaurants to dine at the nearest Panera Bread A strategic issues is substitutes and threats of substitutes in Panera Bread Company’s distinctive competencies, their menu. Panera’s menu is being substituted by new rivals. New restaurant chains, in fast-casual and other categories are becoming more competitively fierce and are drawing customers by imitating Panera’s menus at a lower cost. Panera Bread has several external factors which may affect the company, such as climate, inflation rates, unemployment level, and wage levels. Climate can have a dramatic effect on Panera Bread.
It prides itself on using quality organically grown food ingredient, also focusing on customer service. In Fact they made this there motto “Sandwich Blitz – Where quality, freshness, and customers always come first”. The motto can be seen in each location over the counters. The President and CEO, Dalman Smith and Vice President and CFO, Lei Lee are the owners. Dalman and Lei are wishing to expand the business, but first they need to conduct a SWOT analysis to determine the strengths, weakness, opportunities and possible threats involved in the expansion.
They also cater to the consumer’s needs which they call, "Innovative Culture Caters to Consumer Needs". Chipotle provides healthier food choices to its consumers. Chipotle allows customers to go to their web site and ask questions in the column of frequent asked question, for example where can I find your nutritional information. This information gives you a break down in calories in what you place into your food. Chipotle continues to look for way to perfect their customer service by using a web base site that allows customers to provide customers questions and critiquing there products.
Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE). The international campaigns that McDonald’s use are made to increase the popularity and sales of their products. How does McDonald’s use rhetorical appeals in their advertisements and restaurants to gain popularity and higher sales values? This can be shown by a series of approaches such as ethos, pathos, and appeal to authority. McDonald’s is one of the most common fast food
As obesity and its effects gain awareness, Americans are making more efforts to encourage a healthy lifestyle. Many restaurants are incorporating healthier choices into their menus and “policy-makers are taking action to protect children from the fast-food trend” by limiting “food advertising aimed at children” (“Fast Food”). In 2004 the health campaign Verb was launched, using boldface names to promote physical activity and healthy decision-making. Unfortunately, Verb was terminated in 2007 due to a lack of funds (Kluger 227). The problem with the current endeavors, then, is that they are not void of any possible defects.