Do we have bad debt or cash-flow problems? Could any of our weaknesses seriously threaten our business? Examples of CanGo’s threats are: lack of clear performance goals, ineffective employee evaluation, competition from other online companies and cash-flow problems. (http://www.mindtools.com/pages/article/newTMC_05.htm) After identification of each
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
This paper will describe how a company conducts a SWOTT analysis. The internal and external analysis of Scents & Things in relation to the organizations forces and trends such as; Economic, Technological, Strategy, Legal/Regulatory, Innovation, Structure, Resources, and Culture. This paper will also classify one primary strength, weakness, opportunity, threat and trend if possible for each of the factors. Following the end of this paper, a SWOTT Analysis Table will sum up the findings of the forces and factors relative to Scents & Things. SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition.
By the utilization of marketing resources and making appropriate business adjustments to include catering services. Marketing research can be defined as the collection and analysis of information to assist in the decision making process. The surveys on the Kudler website, were not able to provide sufficient information to form a definitive plan of action, additional marketing research is needed to determine a definite plan of action. Further surveys may produce additional information related to consumer satisfaction with the current services and products offered. Kudler not only need to establish their personal goals and business aspirations, they need to know who their competition is and what they are doing in the marketplace.
Running head: SWOT SWOT Daniel Goodman Cardinal Stritch University Instructor: Walter Wochos MGT 426: Marketing March, 14 2012 One of the components of strategic marketing planning requires the creation of a series of strategic alternatives, or choices of future strategies to pursue, given the company's internal strengths and weaknesses and its external opportunities and threats. The comparison of strengths, weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. Strength: Strength is an inherent capability of the organization which it can use to gain strategic advantage over its competitors. Weakness: A weakness is an inherent limitation or constraint of the organization which creates strategic disadvantage to it. Opportunity: An opportunity is a favorable condition in the organizations environment which enables it to strengthen its position.
Without prior market penetration of an organization’s competetitors, the usefulness and effectiveness of properly marketing a new product or service can be quite burdensome. This is due to the fact that an organization runs a major risk of constantly striving to maintain its customer base, as the new type of product or service has not yet been introduced into the maintstream. Additionally, pricing may be an issue based upon: Should pricing be very low to attract new buyers?, or Should pricing be set high to offset initial entry into a new marketplace? These are the questions that an organization must face, but for the most part, being a
Unit 11 Customer service M1 and M2 Explain how different customer needs and expectations can differ. Link to P1. How do the needs of the different customers you described in P1 differ? You need to explain how different their needs are and discuss how the business tries to meet their needs. You need to explain why they are different and the different things the business has in place to meet these needs.
Capacity is a key element in a firm’s production strategy; all resources (manpower, facilities, machinery) impact strategic capacity planning. Strategic capacity planning involves many variables, which provides flexibility in targeting specific production objectives. Conversely, poor strategic capacity planning can negatively affect a company’s production process; for example, it would be detrimental to a company that produced perishable or time-sensitive products to maintain excessive warehousing space, since the product has very little shelf life. The opposite would also be true—if a company had insufficient warehousing for nonperishable or non-time sensitive goods, it would not be able to store sufficient product to meet customer demand during surge periods. In supply chain management, strategic capacity planning controls the demand of new opportunities at minimal cost (Chase, Jacobs, and Aquilano, 2006).
P3,M2: In this report I am going to be talking about the different marketing research techniques a business can use to find out information about their business. As well as this I will be discussing the limitations involved in each marketing technique. Firstly what is marketing research? Marketing research is defined as “The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public.” I am going to be relating this to Tesco for their marketing techniques.