Problem Faced by Coca Cola Company Regarding Business Communication

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COCA COLA Introduction Like all functional areas of a company, the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable, it emphasizes its differences, it prioritizes messages for its key audiences. Ultimately, Communications works to package and position an organization to make sure its messages are clear, coherent and consistent. Coca-Cola is a company, which focuses a lot on the communication strategies and the way that portrays the image of coca cola in front of their consumers. Coca cola Company around 1,322,000 Tweets per Quarter and 246608 followers on tweeter and around 87,092,627 likes on Facebook this shows how many people is coca cola company communicating on regular bases. Around 94% of the world’s population recognizes the coca cola company logo, which shows how much they emphasize on communicating with their customers, which is why we are going to talk about the business communication done by the coca cola company. This Report is going to emphasize on the policies of coca cola company on business communication, The things that would be discussed in the report are firstly some of the issues faced by coca cola in their business communication and how did they tackle these problems, secondly the importance of business communication department in the company as well as its roles, thirdly the modes of communication used by the company, and lastly the strengths, limitations of business communication of coca cola and recommendations to improve their business communication. 1st Problem – In recent years, obesity has risen to the forefront of American health concerns, leading medical professionals and policy makers are focusing on finding ways to reduce the current statistic that two thirds of adults and one third of children in the United States are either

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