Priotisation Essay

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PRIOTISATION APPROPRIATE OVERSEAS EXPANSION STRATEGY GOING FORWARD The second priority must be appropriate overseas expansion strategy going forward. The 5-year plan forecasts that Zubinos will open its first overseas shop in 2007 and this overseas expansion plan needs to be carefully managed. It needs to set up a new range of suppliers and to adapt itself to its local surroundings and the needs of the different customers that it will be targeting. Just because Zubinos is profitable in the UK, does not mean that it will be profitable in another country. There is much legal work and procurement work to be done to minimise risk and also currency exposure. Risk will be increased by this overseas expansion. Not only that, we choose oversea expansion as second priority because proposed sales of Zubinos will indirectly influence its oversea business if the fairness of offer price did not manage properly. As offer price offerd by WCB is lower than the market price, if Zubinos accept the offer price, this will directly affect reputation of the company. Hence, oversea business will also being influence and may cause a great decline in revenue. To recruit a temporary Managing Director (or to appoint an existing Zubinos director as MD) to fill Luis Zubino’s place while he was advice by his doctor to take it easy and he would now sell his entire family stake to Whislte Coffee Bar. Luis Zubino has been the driving force behind the success of the Zubinos expansion to date, which has taken its toll on his personal life. It is necessary to have a strong figurehead in this fast growing company and it is suggested that external expertise is brought in as none of the other directors has the skills to manage the company. This is treated as a (?) priority, although it could quite easily be within the (?) priorities, as his is a key role that clearly cannot be left vacant. The

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