Principles of Management Case Study 2

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Going to Extremes 1. Find a list of all 10 of Zappos’ corporate values. Pick two of the values and explain how you think those values would influence the way employees do their work. Create Fun and A Little Weirdness: One of the side effects of encouraging weirdness is that it encourages people to think outside the box and be more innovative. Pursue Growth and Learning: For anyone they bring on board, the best expertise they can bring is expertise at learning and adapting and figuring new things out -- helping the company grow, and in the process, they will also be growing themselves. 2. Using this list of corporate values and Exhibit 2-4, describe Zappos organizational culture. In which areas would you say that Zappos culture is very high (or typical)? Explain. Zappos culture is high on people and team orientation. Being an internet company they need to be customer focused because they process millions of orders from all over the place. Inventory must be up to date and the employees must knowledgeable and technical to help existing and future customers. 3. How did Zappos' corporate culture begin? How is Zappos' corporate culture maintained? Tony Hseih the CEO of Zappos was hired one year after the company began and instituted policies and procedures early on to see his vision come true. Zappos corporate culture is maintained by creating and having rituals, ceremonies that show off the company’s values. Having the core values clearly listed on the website shows that. Using social media to interact with customers and doing surveys to gauge the pulse of the company also helps. 4. “The right culture with the right values will always produce the best organizational performance.” What do you think of this statement? Do you agree? Why or why not? I disagree. The individual still affects the performance, regardless of the environment. If you put

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