Poster Analysis of Batman the Dark Knight and the Dark Knight Rises

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Analysis of The Dark Knight Rises And The Dark Knight Movie Posters Andre Charles St. Joseph’s College With an onslaught of movies being produced these days, it is apparent that a catchy, eye-catching poster should be created in order to get a hold of a particular audience. Two movie posters from the Batman franchise will be analyzed and broken down into various components. Different visual strategies used in each image will be assessed on how they impact its target audience. A comparison between the two will then be drawn based on certain characteristics each poster exhibited. In many respects, there will be a dualistic opposition to the image of Batman who is a hero in the Dark Knight Rises poster and the Joker who is a villain in The Dark Knight poster. The image that immediately catches the attention of the audience is an image in the background of what looks like buildings of some sort with a huge explosion occurring right in the middle of it. This could signify that this figure is going to get caught up in a big explosion at some point during the film and is and immediate clue as to what the narrative of the film will be which is action. The reason for this is because the dark figure is standing up tall with an explosion going off above where he is standing. An explosion usually signifies that something big is going to happen and this poster utilizes this well known fact to its advantage. The explosion of fire is shaped in the iconic Batman sign of a bat. This suggests that the explosion was meant to happen in his presence so that he is either injured or killed. The target audience for this film will be fans and viewers of the previous Batman films and also fans of the stars within the movie, mainly fans of Christian Bale. In addition, fans of action, drama and thriller films will be targeted as people who should watch

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