10/16/2014 BUS 302 Individual Assignment 3: Sephora Assuming Bornstein gets the additional funding, Bornstein should be excited about all the opportunities these new technology platforms offer, but also keep in mind about the importance of balancing brand building and sales increase. Consumers have the freedom to shop anywhere they want to making brand loyalty a personal choice. With such a variety of brands and competition it is important as a brand to stick out and appeal to their customers. Being able to connect and satisfy the wants and needs of your target consumer is a skill that leads to great success within any company. During a time of rapid digital growth, it has become almost necessary to become familiarized with various digital platforms as means of communication and marketing.
Attn: Management and Stakeholders Purpose of Proposal New Platform and Companywide Compliance System Project Description Based on the company expansion, it’s important to combine our business information systems into an easy to use and more efficient database system. First we need to come up with a process that will work within the company. We will use an ERP or Enterprise Resource Planning. This will basically manage and integrate the important parts of the business. An ERP management information system integrates all the common areas like purchasing, inventory, sales, human resources, and marketing.
To begin, there are some ways how the mobile communication providers use the CRM technology to increase their profit. The first is the company use CRM as a tool to generate some features and information to make decision making. Zinmund, McLeod and Gilbert (2003) defined CRM technology as a centralized system using IT to combine data collected from all process and customer interaction that enables strategic decision making. This decision making is related to marketing and sales strategy to increase the profit. The second use of CRM is to improve the quality interaction between service providers and customers.
The presence of a vision statement is vital as it effectively creates a culture within a business and acts as a benchmark to measure all the businesses decisions and actions. It also plays an important role in terms of continuously leading owners, managers and employees to achieve the initial purpose of the business. A vision statement may also be the constant drive and motivation towards ultimate business success. Once vision statements are created, owners can determine their goals and further break them down towards objectives which may be either tactical or operational. It is essential that a business has clear and concise ideas of how to achieve their financial, social and personal goals in order for them to be successful business owners.
Talent management is the processes of helping an organization generate a continuous supply of highly productive individuals in the right job, at the right time (Sullivan, 2004). Talent management is also a continuous process that help organizations build an image to attract the very best prospects, ensure that new hires are immediately productive, be able to retain the very best, and assist the continuous movement of talent within the organization to where it can have the most impact (Sullivan, 2004). Why is Talent Management Important to RIM: As mentioned above, RIM is engaged in an industry that is continuously changing and improving the way we communicate wirelessly (Vuong, 2008). In order to keep up with the competition, RIM will need to effectively employ and integrate a talent management strategy on a global scale. By adapting this new strategy, RIM will not be limited in their recruiting process.
They also target campuses as a form of nationwide recruitment strategy. They can form a global recruitment group to expand their pool of potential developers as well as optimize their online hiring strategy to make sure qualified talent does not get overlooked. b. Grow and Expand Existing Geographies: By establishing operations in different locations they are able to expand and increase the amount of software developers they can reach. Though they must be strategic in where they open new facilities to target areas where they recruit, were talent may be found, and where they can compete with other mobile communication companies.
To improve financial performance, the company sees to it that they utilise all their resources in a manner that will be beneficial to enhance the performance of the company. Based on the given case, it can be said that the two resources and capabilities of Amazon includes their flexibility and innovation strategy. It can be said that the ability of the company to expand their business is through their 'flexibility
Enhancing Absorptive Capacity Introduction The focus of my study on this concept of Absorptive Capacity is intended to develop a basic understanding of the concept of absorptive capacity as well as outline the key capabilities that a firm should focus on in order to enhance it. I will then recommend how this concept should be applied more effectively in my own company. A key factor in creating and maintaining a competitive advantage in nearly any industry is a firm’s ability to increase its productivity. Productivity improvements are a measure of efficiency, which is the result of experience that is developed through repetition of a process over time. This ability to improve efficiency through experience is a concept known as the learning curve.
For the Broadway Café I would employ a business to consumer based E business model. That way I could constantly send out information to customers about special events, new store items, products and services. E business could help attract business by developing a website that promotes the business and give valuable information about the business. The key is to first develop a website that is attractive, user friendly and provide a phone number for those customers who would like to call for additional information. The website could be advertised at the store and on all products that are sold such as coffee mugs, pens and on the packaging that is used on all of the products sold.
Abstract There are many benefits to bringing a business to the Web. An e-business can offer personalized service, high-quality customer service and improved supply chain management, to name a few of the benefits. Business to Consumer or B2C is the most well-known type of e-commerce today. That said, it is important for online businesses to apply a well-developed business plan for the success of the business despite the fact it may not be brick and mortar. A business model is defined as “a set of planned activities designed to result in a profit in a market place” (Laudon & Traver, 2012).