Portfolio Assignment for Com3703 Essay

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SEMESTER 01

ASSIGNMENT 01

UNIQUE ASSIGNMENT NUMBER:831217

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledge by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, reference techniques and plagiarism.

Signature                                                     C Nkomo

Name                                                           Chengetai

Student number                                         46635416

Date                                                               07/03/13

Signature of witness                                 J Mthombeni



TABLE OF CONTENTS

1                 INTRODUCTION

2                 QUANTITATIVE CONTENT ANALYSIS

3                 MEDIA AUDIENCE THEORY

4                 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH

5                 CONCLUSION

6                 SELF-ASSESSMENT AND SELF-REFLECTION

7                 SOURCES CONSULTED



1     INTRODUCTION



2     QUANTITATIVE CONTENT ANALYSIS

    • Internal media regulation - refers to how the medium itself and non-statutory organisations organise the functioning and performance of the media

      • Norms are what can be regarded as acceptable or unacceptable values to the audience, through different audiences and different communities will usually differ on this point. However norms change with time.

  An example of norms - programmes of explicit sex scenes cannot be viewed during prime time but late at night when children are sleeping.

      • pressure groups - are groups organised by people to be heard which usually apply pressure to force journalists to change the news or to omit a story which constitutes censorship or apply pressure to induce journalists to use self-censorship.

An example of pressure groups - Political parties

    •...

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