Porter 5 Forces Evaluation

2966 Words12 Pages
International business Topic: With reference to a specific company of your choice, how can Porter’s Five Forces model be used when evaluating a new market? Essay paper Submitted to university of Greenwich in partial fulfillment of the requirement for the Degree of Bachelor of Art By Kenfack Dongmo Hermann (March 2012) Table of content: Introduction ……………………………………………………………………..………………. I-Porter’s five forces……………………………………………………………………………… a. The bargaining power of supplier…………………………………………………… b. The bargaining power of buyers……………………………………………………… c. The threat of new players entering the market……………………………………… d. The threat of substitute………………………………………………………………… e. The rivalry among existing firms……………………………………………………… II- Porter’s five forces analysis for MTN Nigeria market………………………………………. 1. The bargaining power of supplier…………………………………………………….. 2. The bargaining power of buyers………………………………………………………. 3. The threat of new players entering the market………………………………………... 4. The threat of substitute…………………………………………………………………. 5. The rivalry among existing firms……………………………………………………….. III-Porter’s five forces framework criticisms………………………………………………………. III.1- limits of the Porter five forces………………………………………………………… III.2- beyond the Porter’s five forces analysis…………………………………………….... a. Nilofer.M, the rule of social era……………………………………………… b. Larry Downes’s three forces…………………………………………………. c. Andrew grove and its six forces Model……………………………………… Summary/Conclusion………………………………………………………………………………… Introduction The Globalization is defined by economist as a process of elimination of local restrictions on cross-border exchanges and the progressive integration of a global economic system (Tom G. Palmer). The globalization has opened the window
Open Document