Plimpton’s Tire Service Case

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1. Would this salesperson have sold you? Why or Why not? No, this salesperson would not have sold to me. Because this salesperson did not have any action after Lauren said that that’s a little more than she wanted to spend. That action means the salesperson did not want to make business with Lauren. 2. What did the salesperson do wrong in this case? In this case, the salesperson‘s mistakes are the non-response action and inactive attitude. Such action and attitude make buyer or customer feel uncomfortable and embarrassed. That may causes the company loss existing customers and future buyers, and the company’s impression will be damaged. Customers or buyers will more likely make business their competitor. 3. If you were the salesperson, what would you have done? If I am the salesperson, I will show my positive attitude to Lauren at first. And then, I will ask her requests of the new tire. After that, I will find out all products which match her requests to show the minimum price and maximum price. That price information will let her know the average price of the tire which she likes, and that will change the range of price in her mind. Next, I will introduce these kinds of tire, and try to find out which one she prefers mostly. Then, I will try to persuade Lauren to change tires to the one which she prefers mostly at our company. If there is any promotion, I will tell her that now is at good time to change the

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