They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
The children’s breakfast menu item will be promoted as a sample item to consumers at select locations. As the product gains positive feedback from the consumers, the product will move through the second stage of the product life cycle in which the product will gain public awareness as well as gaining sales volume and profitability. As the children’s breakfast menu item gains more public awareness, the product will be available at all Starbucks locations, production cost will be lowered, and brand differentiation will be a major factor into prolonging the product in the maturity stage. The product life cycle will be a major factor regarding how the product is marketed. The product life cycle will determine if the product will be available at all locations or just a select few and will also determine how long the product will be available.
The creation of a roadmap to a strategic plan should be followed up with a scorecard of the business. The scorecard will allow the business to see if the roadmap is work or not and allow some adjustments to the plan where needed. As a small bakery it is important that my strategic plan helps to drive consumers and generate revenue. Small businesses needs to monitor their plan on a daily bases to stay ahead of the competition. Small business will need to think outside of the normal circumstances in marketing their product.
Marketing research is important in the development of Kudler Fine Foods’ marketing strategy and tactics because it provides information that they can use to create a long-term business plan. For example, through marketing research Kudler Fine Foods can gain concrete information on how their customers feel about their product and services. They can then use the information they gathered to make adjustments to their business plan so it provides them with a better chance to meet their customer’s wants and needs. Without the information that is provided from marketing research Kudler Fine Foods would have to rely on conjecture in relation to the steps that they should take in developing a market strategy. Marketing research takes the guess work out of being able to provide products that their target market desires and provides information about what type of product changes are needed to increase their
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
Kudler Foods will need to determine which strategic decisions will be useful in the future to improve the business without risk or little risk to the organization. Kudler Foods will need to look at competition and assess what the competition is doing and what Kudler Foods should be doing differently. Kudler Foods will need to actively research and identify opportunities for the organization. A limited numbers of fine food stores exist to compete with Kudler Foods; however, this should not make Kudler foods lazy in following the competition. Kudler Foods should monitor the competition daily to ensure prices are competitive and lowest.
These meetings are where brainstorming takes place. This is also where marketing research is analyzed. The information that is collected is put on the table for review. Samples are brought in for testing. From the complied information the decision making process begins.
Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
Mission Statement The purpose of this paper is to analyze the mission statement of Whole Foods and discuss whether or not it meets the criteria set forth in David and David’s article. 1. Customers; their target market is addressed but I believe it is restricted to only those who have already made the decision to eat healthy. It appears that in order for them to attract new cliental they must satisfy there present consumers and hope that they spread a good word about Whole Foods products. 2.