The Rosewood Hotel Case Analysis July 20, 2014 Abstract Rosewood hotels and resorts is a private hotel management company that has been in operation for nearly 25 years. The company is globally reputable due to the management of luxury hotels such as the mansion on turtle Creek located in the uptown district of Dallas Texas and New York’s the Carly. The distinction of each property has allowed for the hotels themselves to thrive independently without the need for corporate identification. In 2004, Rosewood’s new president and CEO John Scott along with the vice president of sales and marketing, Robert Boulogne made the decision to create a new brand strategy and effort to boost the company’s growth. The following is a case study discussing the pros and cons of Rosewood hotels moving from individual brands to a corporate brand.
1) What’s the dual- brand strategy mentioned in the case? Does a dual brand strategy provide Best Buy with a core competitive advantage as it expands into new global markets? Please Use case information to justify your answer. A Dual brand strategy is within two brands, both part of a common corporate entity, vied for the market, as mentioned in the case, Best Buy used the dual- brand strategy by acquiring Future Shop in Canada and for Future Shop to retain its brand and let it compete with best buy as a independent brand. The other Dual brand strategy Best Buy used was when they acquired Five Star in China.
Riordan Benchmarking Alexis OB Holland, Lori Maas, Queenetta Parris MMPBL/560 July 30, 2012 Rachelle Disbennett-Lee Riordan Benchmarking Riordan Manufacturing is a subsidiary of Fortune 1000 powerhouse, Riordan Industries. Riordan Industries is the brainchild of renowned chemist Dr. Michael Riordan. Given the success of the domestic facilities, opened an international facility in the Hangzhou Province of China but soon faced issues of international management and cultural diversity. This paper will focus on an analysis of six companies facing similar issues to Riordan Manufacturing, how the companies responded to those issues, and the resulting outcomes. Additionally, this paper will provide a comparison and contrasts
EXECUTIVE SUMMARY: Maple Engery (U.S), a U.S.-based power plant provider, is evaluating the prospects for a project financing of the Tianjin Plastics power plant project in China in 1996. The proposed project financing agreement must ensure the financial viability of the project. In addition, the proposal must consider both the currency risk of potential RMB devaluation and the impact of substantial barriers to investing in China, including • Chinese government limited the target ROI between 15%-17%, while analyst estimated at least 18% was needed to adequate compensation for projects of this type. • Chinese government may refuse to guarantee fulfillment of a contract like this. This increased the project risk, hence the cost of borrowing.
Abstract The following case examines the different types of global strategies and opportunities for the Mauboussin brand, specifically in Japan. I will also be looking at how Alain Nemarq, their managing director, goes about these strategies. The Mauboussin brand is a French luxury jewelry brand that was founded in 1827 (History, n.d.) This luxury brand manufactures all kinds of fine jewelry but are mainly known for their rings. Analysis for Dominique Fremont’s Financial Objectives There is plenty of analysis to do to consider Dominique Fremont’s financial objectives. Dominique Fremont is a Swiss investor who in 2001 bought the majority of Mauboussin’s equity.
How does a consumer rationalize spending over a thousand dollars on a purse that completes the small job of holding ones belongings? Louis Vuitton has decoded why and become a successful globally known luxury brand by applying sociological concepts to its company. Established and founded in 1854, Louis Vuitton has had a long period of time to observe society such as human social activity and social processes, which has helped them to create a outstanding business model. Such categories they have paid close attention to in order to strive include cultural awareness by knowing their clientele and their habits. Also by having appropriate business processes such as a post-fordist manufacturing setup helps the company to be most productive and maintain their brand image.
International Business Case Study 3: NES China Business Ethics Guo Wu, Gideon Greif Overall, we think in order to get the approval of the application from government officials within one month. We will suggest Mueller to negotiate with senior official in NES AG about compromise based on the local culture and build great Guanxi with the government by sending gift to the government officials through third party such as public relation company. Adapting Culture According to the MacDonald’s case, we learned that as a foreign company, it is truly important to adapt the local culture when operating. In China, gift-giving is common in business and it actually become a kind of culture recently. According to (LCB, 2013), “The goal of a regular gift is to demonstrate your respect for an individual and your commitment to creating or maintaining a relationship with them.” Basically, an actual bribe in China is considered as hard currency in red envelope.
Summary: Herborist is a Chinese personal care brand that specializes in products that fuse ancient Chinese medicine with biotechnology. After experiencing market success in China, Herborist attempted to break into the international market beginning In Hong Kong. Due to poor market assessment the attempt was unsuccessful. There were numerous barriers to entry in the international market; mainly large conglomerates with large market shares such as Estee Lauder and P&G. Herborist encountered several failed attempts both domestically and internationally before it began to operate profitably.
Introduction Johnnie Walker brand was a well known whiskey brand that uses the main tag line of “keep walking” for over a decade. The “keep walking” campaign has been successful in most of its major market as it differentiates well and is still relevant to this day. However, with the emergence of China as a potentially large market, Johnnie Walker faced a challenge of making its “keep walking” campaign relevant to the local customers while still maintaining consistency with the overall global campaign. Cultural difference such as the more individualistic western mindset versus the more social focused Chinese mindset and the fact that China is also a fast developing country and its people have unique aspiration and priorities present a challenging obstacle to be overcome. Last, but not least, main competitors such as Chivas have already established a strong presence in the Chinese market and have much larger advertisement spending compared to Johnnie Walker.
Coursework assignment (Subject: Strategic Management in a Global Context) Case Study Analysis Under Armour by Mark Brewer et al., (2009) extracted from: "Case 23: Under Armour: working to stay on top of its game. ", Ireland,R.Duane;Hoskisson,Robert E. & Hitt,Michael A. Hitt., The management of strategy : concepts & cases., 349-358, South-Western Cengage © This case study describes how Kevin Plank an entrepreneur broke into the competitive sportswear market. Competing with long established leading brands such as Nike and Adidas, in Under Armour he is building an innovative brand to turn it into a billion dollar international business. The case study presents extensive information about Under Armour’s strategy and key business functions and processes.