Market General Mills is the number 3 biggest company in consumer food industry in the United States. Its annual revenue is around 24 billion and employees 31000 people. It is the biggest breakfast food manufacturer and the biggest breakfast Cereal maker. The main competition that General mills enjoys is from Kellogg in cereal Segment and in the industry from Nestle, Kraft, Campbell, ConAgro, Frito-lay. In comparison to other companies in the same industry General mill is USA based and largely the revenue is from U.S based sales.
By1992, its sales were reported to have more than tripled, to nearly $100 million, making Haagen–Dazs the market leader of premium ice-cream in Europe. In the UK, the original launch country, Haagen-Dazs had taken a 19.5% value share of the premium sector (or 28% according to Haagen-Dazs), which represented one-eighth of the total ice-cream market in just two years, according to Warburg Industries. Haagen-Dazs had increased its share of this total market from 0.5% in 1990 to 4.9% in 1991 (Nielsen Frozen Food Service). During the same period, the UK ice-cream market took d dip from ￡763.9 million to ￡762.8 million. The introduction of Haagen-Dazs in the UK-helped by world-beating Mars count line extensions (Mars, Bounty, Galaxy, Milky, Milky Way and Snickers) into the ice-cream market in 1988 – had increased the profile of luxury ice-cream in the UK and Europe, making it the fastest-growing sector of the ice-cream market .
Running head: Dollar General 1 Dollar General Columbia College RUNNING HEAD: Dollar General 2 Dollar General Dollar General is the leader when it comes to discount dollar stores with an annual profit of more than $12.73 billion a year. The major competition in the dollar discount stores for Dollar General in order are Family Dollar and the Dollar Tree. Another key player in discount stores is Walmart, although not a dollar discount store Walmart dominates all markets with $419.24 billion in revenue. 2011 brought on a year of expansion for Dollar General with plans to open up 650 new stores and remodel another 550 creating 6.000 new jobs in additional employees. Dollar General in owned by Koldberg Kravis Roberts & Co. L.P (KKR) who own more than 79% of all shares in Dollar General.
It has been reported that less than 1 percent of new products generate more than $25 million in first year of sales. Snack chip competitors rely heavily on electronic and print media advertising, consumer promotions, and trade allowances to stimulate sales and manufacturers often rely on price deals to attract consumers. The technology used to produce snack chips allows manufacturers to react quickly to new products introduction by competitors. Extensive sales and distribution systems employed by national brand competitors also allows them to monitor new product and promotion activities and place competing products quickly in the supermarkets. Snack chips are sold by national brand firms, regional brand firms, and private brand firms.
They have a weekly footfall of nine million customers. (Company Website). The market share of Morrison was recorded at 11.1% in February 2006 in the UK grocery market. ( Datamonitor, 19 Jun 2007 ). It enjoys a strong position in the market and is viewed to grow more rapidly in the future.
Introduction This coursework will analyse Tesco plc. Discussing its business strategy & critically evaluate their strategy management accounting tools. Tesco plc was founded by Jack Cohen in 1899; and launched its first store in London in 1929 (Tesco, 2010). Tesco is the largest food retailer in the United-Kingdom, operating around 2,318 stores (1,878 in the UK market), and the company is currently employing more than 330,000 people. For the year 2011, Tesco recorded revenues of £60,93 million and had a market capitalisation of £24,4 billion (Tesco annual report 2011) The structure of this paper is as follows; the first part is dedicated to Tesco plc current business strategy.
Kraft Case Kraft mission, Corporation, Achieve leadership Fostering innovation Achieving high product quality Keeping a close eye on profit margins Corporate objective Build superior brand value Enhance product demand Expand global scale Build a learner cost structure Follow consumer trends Pod objectives 30% expected to be purchased out of home customers Goal for 80% of SSP machine owners to try the product 7-14 pods per week by users 60% of repeat purchase Break even by 2006 Households in Canada 6% to adopt SSP in 2004 and then 8% by 2006 2.5 million Households in Canada Kraft History Kraft performance Founded as cheese manufacture in 1903 Largest food and Beverage Company in the North. Second largest in the world Operates in at least 155 countries (2004) Business in 5 categories Beverage, snacks, convience meals, cheese groceries, Currently owns over fifty $100 million brands Strong distribution network 32% market share in Canada Known for innovative new products Europe coffee pod market First conceived in 1978 by Italy’s “lly caffe” This targeted office users Redesign by Kraft foods in 1982 2003, Kraft marketed pods in 10 European countries Senseo launched in 2001 first 3 years sold 3 billion In 2003 single sense pods accounted for 15% of all coffee pods sold in Europe Canadian coffee market Coffee market intense- growing selection Increase in specialty store; Tim Horton’s or Starbucks Retail sales- 600 million on 2003 Consumers willing to pay premium for convenice 2% increase in coffee sales 432 million in grocery stores Large size partners- price wars 15-20% sales- double digit growth Competition- regular coffee Kraft owns Maxwell and Nabob- #1, 32% share Nestle- 17% P&G- 9% Private Labels- 23% Smaller companies- 19% Maxwell- Canada’s top retail brand of roast + ground coffee Nabob-
The Hershey Company is now the leading North American manufacturer of chocolate and non-chocolate confectionary and grocery products. They are also known around the world, exporting to over 90 countries. Hershey’s currently employs approximately 13,700 employees and has over $4 billion in net sales. Because Hershey’s retail prices are low, huge quantities must be sold to reach the $4 billion in net sales. This means that a highly efficient logistics and supply chain information system was needed to modernize the company.
Blaine Kitchenware represents 10% of the U.S market share of the industry (market = $2.3bn) but is also present in foreign market. The company’s recent strategy moves include increasing its presence on the foreign market, growing its beverage preparation appliance segment and competing in higher-end segment with higher price point. Despite the company’s profitability (net income of $53.6m on revenue of $342m), the company lacks of organic growth and all of its recent growth is due to acquisition. When comparing the ROE of the industry, one can observe that Blaine Kitchenware (11%) is significantly below the average (25.9%). In recent years, the company increased its number of outstanding share to finance its acquisitions, which raised the payout ratio to more than 50% in 2006.
To develop environment friendly packaging, recycling industrial waste 4. China and India are huge untapped market 5. Seasonal sales such as Halloween and Valentine's Day account for 10 percent of the annual sales in the industry. 6. Consumers are increasingly aware of the nutritional value of various product ingredients with purchase decisions reflecting a preference for organic and non-adulterated products.