One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
Dunnhumby has helped Tesco stay close to its customers around the world. * Property strength Tesco has a valuable freehold-property portfolio and store land bank, both in the UK and overseas. It provides a stream of profits from sale and leaseback deals and a source of potential finance from IPOs and joint ventures. * Diversification into banking and services Tesco has built a profitable Services Division, at first focused on the insurance and telecoms markets, but now spreading into other financial services. * Online pioneer Tesco was an early pioneer of online shopping in the UK, via Tesco.com, and has always appeared to make useful profits from home delivery, extending into non-food and other markets through Tesco Direct, while Tesco’s click-and-collect capability and expertise is now being exported into Tesco’s overseas operations.
The objective will also be met as more sales from the majority of the British public will result in more profit to re-invest in the company. Walker’s promotional mix here of using the outer packaging as a space to advertise, describe and explain details about the company is a very sturdy and effective use of promotion. This is because the product goes out globally to all major retailers and as well as selling the product for revenue it is also used as a large space of free advertising each promoting the Walkers brand. Promoting the brand in such a way will easily rank their brand above other competitors and therefore resulting in further sales and profits, completing Walker’s main objective. Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product.
The supplies at Petsmart make it the best store to shop at because of the different departments, huge selections, and great prices. Petsmart is the best store to shop for pet supplies because of all their different departments. I know with any dog, cat, fish, and reptile supplies I need I can find them at Petsmart. For example, when I took my dogs for a walk, my dog Duke was
Having the ability to price such a vital item at an affordable rate ensures this product to be in high demand. As seen by the graph above, Doggles is a reasonable priced product that can be affordable to my specific target market, as well as many others. Doggles clearly beats its competition when it comes to pricing. Marketing Communications Doggles will be contacting various famous dogs on YouTube, in which we will offer them our product in exchange for their debut on their YouTube channel as well as the opportunity for being the face of Doggles as the “Doggle Dog”. This will include a contest in which the YouTube subscribers will vote on which dog they want to see as the new face of Doggles.
They realize that selling popular keywords is valued. Bargaining power of Suppliers Beside Google’s big market share, suppliers trust Google’s ad system as reliable source of income. Threat of substitute Products and Services There is now other suitable substitute for search. Organizing information and conducting searches like Google do is for near future business with no threats. Beside that number of Internet users worldwide is rapidly increasing.
Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications in just four months of operation, Amazon.com became a very popular site on the Web, making high marks on several Internet rankings. It generated recognition as the sixth best site on Point Communications' "top ten" list, and was almost immediately placed on Yahoo's "what's cool list" and Netscape's "what's new list. Amazon.com strived to set the standard for web businesses.
Costco value treasure hunt merchandising believing that buyers remained on the lookout to make one-time purchasesof items that would appeal to the company’s clientele and that would sell out quickly. Example of these treasure-hunt specials they offer are namely: espresso machines, expensive jewelry and diamond rings, Italian-made Hathaway shirts, Movado watches, exotic cheese, Coach bags, necklaces and among others. Costco has been very successful in opening stores compares to its competitor. They opened 127 new warehouses in the year 2005-2008. Their warehouses ranged size is from 70,000 to 205,000 square feet; the average size was 141,000 square feet while on Sam’s Club ranges between 70,000 to 190,000 square feet with the average being about 132,000 square feet and on BJ’s wholesale however
Therefore, customer will be more confident with this brand and willing to buy more products from it.- 2 restaurants of McDonald’s are located in Ho Chi Minh, which is the most developed city in Vietnam with a high rate of income and consumption. Specificly, young adults and wealthy people are main groups for the brand to serve. (ThanhNien News 2013).- McDonald has a special discount and offering system for children. Therefore, it can easily attract parents with childrens.- McDonald's open its stores 24 hours a day, which can meet the needs of customers anytime. | Weaknesses- McDonald’s entered Vietnam's market later than other fastfood brands such as KFC, Loteria and Jollibee (Clark, A 2014).
Case Study: Zing PC 1. What are the Major Problems facing ZingPC? * Losing the market share Zing PC is losing its market share because of Push strategy failing to comply specific customer needs. * Dysfunctional Logistics Dysfunctional Logistics occurs because there is no 3PL (third party Logistics Contractor) for inventory / supply and order deliveries to the customer, hence overloading company resources / expertise. * Lack of inventory Management Lack of inventory management and standardized parts not being used in manufacturing, due to unrelated inventory procurement of Zing PC.