Pestel Analysis

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Strategic Plan
Michael Abraham
Jeffrey Coluccio
Kelly Harrison
Joseph Malcarney
Kierstin Quinn

Business Policy 2901 – Section 104




Table of Contents:
I. Executive Summary 3
II. Internal Analysis 4
Company Background 4
Product Segments 6
Geographic Markets 7
III. Internal Audit 7
Strengths 8
Weaknesses 11
IV. External Analysis 12
Opportunities 12
Threats 13
PEST Analysis 13
Five Forces 15
Competitive Analysis 17
V. Strategic Issues 18
VI. Strategic Objectives 21
VII. Strategic Choice 22
VIII. Strategy Implementation 25
IX. Evaluation and Control 30
X. Appendices 31
XI. Works Cited 37
Executive Summary
The purpose of this strategic plan is the thorough evaluation of the firm Netflix, Inc. in order to develop strategies that will maintain their position as the industry leader in the online movie rental business.   An internal audit of the firm has been completed to reveal the history that has led them to the forefront of the industry, as well as the core competencies that continue to drive their business model.   In the third quarter of 2009 CEO Reed Hastings stated the company goals are to, “grow revenue, subscribers and earnings while expanding into streaming content” (Knowledge at Wharton, 2009).
An external audit of the industry in which Netflix operates reveals that the movie rental industry is moving primarily to streaming content consumption online.   Netflix faces the strategic issues of developing a streaming content library and the rising cost of postage, which will render their current business model less competitive in the future.   This strategic plan will allow Netflix to have a seamless transition from the industry leader in mail-order DVD rentals, to the industry leader in streaming content, as the market they operate in trends in this direction.
This strategic plan recommends that Netflix make a...

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