The boys chose the restaurant. Five Guys was originally named for Jerry and his four sons, upon the birth of his fifth son, the company name stayed but now reference his sons. Five Guys Burgers and Fries practice a simply stated mission that is followed up with a simply stated menu. The first statement in the mission of the company is “we are in the business of selling burgers”. This has been the basis for their restaurants since day one and continues into over 1000 company owned and franchised locations.
Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
The setup help characterize McDonald’s as a fast food restaurant. Where is the headquarter (or distribution center) of the organization? Are there any benefits locating there? If you could choose, where would you choose? McDonald’s headquarter is located in Oak Brook Illinois.
It has been and continues in some sectors to be very much about mass production and maximizing profits turned. According to some sources who would like to bash the inhumane butchering of animals, fast food industry is anything but ethical (History of, 2012). Watching this video makes me want to eat anything but meat, McDonald’s milkshakes, or anything McDonald’s in general. But due to the trend of Corporate Social Responsibility, many fast food chains have adopted a CSR and ethical model, such as Burger King and Chick-Fil-A. Values Drive Ethics I have chosen to review
According to Wendy’s philosophy, it is oriented on quality of the food as well, their competitive advantage is fresh non-frozen meat, made to – order hamburgers. However, Five Guys also offering 250,000 possible ways to order a burger, an extra fries with a regular order and 17 toppings. 2. Analyze the original values for the start-up company and how it remains strong today. When Jerry Murray decided to open a hamburger take out shop, the biggest value for him and his family, was the quality of the food.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of
The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
Three gentlemen of the restaurant business founded Outback Steakhouse in 1987. Chris Sullivan, Bob Basham, and Tim Gannon put this company together in the efforts of producing the top of the line food at a fair price. In the beginning they expected to build five restaurants in one region of Florida, at the end of 1988 sales were $2.7 million from two restaurants and by the end of 1994 they had over 200 restaurants and sales of $594 million system wide. All three of the men had backgrounds in the restaurant business, Chris was a busboy, Bob was a dishwasher, and Tim was a chef. Chris and Bob moved up to executive roles in the Bennigans restaurant group, and found ambition to create their own restaurant.
The literature notes the factors that contributed to Five Guys’’ success and rapid growth. How Does Five Guys’ Philosophy Set It Apart? As stated on the company’s website “We follow the philosophy of focusing on a few items, and serving them to the best of our abilities,” this is what sets Five Guys’’ apart from other fast food chains. Unlike their competitors, such as Burger King and McDonalds, Five Guys’ has a specific goal, which is to serve the highest quality hamburgers and fries achievable. Their intent is to focus on “food” rather than “fast”; hence, Five Guys’ doesn’t offer drive-thru services and their food is made to order using fresh ingredients.