Persuasive Essay- Product Advertisement

663 Words3 Pages
The Pineapple company was founded in Turkey, in 1969. The company has been developing revolutioary technology since the day of it’s existence and always been the leader of innovation and new technology. Therefore the company slogan is “One Step Beyond”. This slogan refers to the competiton between Pineapple and it’s competitors and specifically supports the idea that Pineapple is always ahead of the current technology and it’s competitors. Thus the slogan is used to emphasize the two most important qualities of Pineapple; Innovative and competetive. The company logo is a bitten Pineapple; while being simple and seeming unrelevant it actually emphasizes the idea that Pineapple company is an Apple paraody, however gives the product and company a familiar identity by basing itself on Apple. The product which is being advertised is a brand new mobile phone called the “PiPhone B.C.S.F” and the letters represent “Bigger, Cheaper, Faster, Stronger”. The commercials begins with a scene where the bitten Pineapple logo slowly fades in. The advertiser gives the audience some time to observe the logo and carve it into their memories, therefore the audience connects the innovative commercial with Pineapple products. After the first scene I, Kaan Çıtak take my place as the CEO of the Pineapple company and calmly introduce the company and it’s brand new product. As the commercial continues numerous scenes which use glittering generalities as their main propaganda technique plays by. Thus these scenes aim to inform the audience about the new funcinalities of their brand new product. Afterwards, scenes which include diffrent people talking about Iphone slides by quickly, starring a homeless guy, a police officer and a teenage girl. Therefore glittering generalities and bandwagon are two main propaganda techniques used in this mobile phone commercial. The First technique used in the

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