Secondly, as the project was launched in the Pepsi cola drink trademark instead as PepsiCo, it remains to be seen what positive externalities the project has brought along – i.e. increase in sales for PepsiCo’s snacks products. Thirdly, market research need to be done to assess the change materialized in consumers’ perception from the project – i.e. as Pepsi’s positioning changed in consumer’s minds? If so, is it towards the direction Pepsi favored?
While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit. As PepsiCo initiated the acquisition of Tropicana for $3.3Billion in 1998 (New York Times,1998)3, it have set itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats, Gatorade, Lay’s and Aquafina have also contributed positioned PepsiCo as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22,000Million. The reluctance to diversify was evident when Coca-Cola decided against acquiring South Beach Beverage Company after negotiating for two years while Pepsi made an offer and in weeks acquired the SoBe brand New Age juice company, which gave Pepsi access to a market completely bypassed by soda
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
Redesign ‘Rebranding Pepsi Campaign’ 1. Campaign title and time/date of the campaign: “My Pepsi, My Healthy, My Energy” Campaign, March 2012 2. Situation Analysis: PepsiCo faced waning sales due to the worsening US economy, economic slowdown, the global financial crisis, and plunging stock markets. Moreover, the company noticed that the US consumers’ preferences were shifting to cheaper and healthier drinks and that people were cutting down on their spending on beverages. April 28, 2011 (Bloomberg) -- PepsiCo Inc., the world’s largest snack-food maker, reported a 27 percent gain in first-quarter sales, bolstered by purchases in international markets.
The convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages. 2) Does your characterization bode well for a new energy beverage brand introduction generally and for DPSG, in particular? It is very hard for new energy beverage brand to survive as one of the best beside the five most popular energy beverage brands: Red Bull, Hansen Natural Corporation, Pepsi-Cola, Rockstar, Inc and Coca-Cola. Those brands are well known all over the world and they invested a lot of time and money to be recognized as one of top five brands. The new beverage brand and generally the DPSG will need invest much more money than they
Anh Nguyen Prof. Galassi Eng. 099 Asst # 5 17 July, 2014 Healthy solution: Taxing sugary drinks What are sugary drinks? Sugary drinks include non-diet sodas, sports drinks, energy drinks and sweetened fruit drinks. They contain little to no nutritional value and are one of the leading causes of obesity. With the recent increase of overweight and obese Americans, a debate has surfaced over whether the government should tax sugary drinks.
Discounting the Marlboro Man 1. Major Facts/ Major Problems: a. Phillip Morris is the largest tobacco company (1) Marlboro is the largest selling brand in the US (2) Started discounted or house brand later than competitors a. Has smaller market share (3) Conducted research in Oregon utilizing a price decrease b. Price cut increased market share (4) Spends significant amounts marketing the Marlboro Man b. Introduction of generics in 1981 by Liggett (1) Generics have increased in market share a. due to recession most significant increase was 1991-1992 c. RJR, Morris’s major competitor, began making house brand generics (1) Sold for up to a dollar cheaper than name brands a.
We need to make these sugary drinks not so easy to buy. Everyday the soda companies come out with some new drink to suck us in to buying them and getting us hooked. Pepsi and coke are famous for this, but we still feel the need to try the drinks that come out. Even though most of us know that these drinks we consume are bad for us. In conclusion I believe having a tax that increases the prices on sugary drinks is a good place to start for the obesity epidemic.
| Total stockholders’ (shareholders’) equity | 17325 | 21,744 | Not many corporations can boast of a 100 Year rivalry. The beverages industry witnessed such intense competition between Coca-Cola and Pepsi-Co That one can say that the competition between the corporations was, and still is so intense it could be likened to sibling rivalry, albeit a very serious one since finances are involved. The product offerings of both companies are so similar, that if one were to remove the brand names from their respective products, an individual would not be able to distinguish one from the other. The companies not only compete in soft drinks, but also have branched out to other beverages including coffee, juice drinks and even water. If Pepsi were to offer a new product it wouldn't be surprising to see Coca-Cola follow suit.
But today there is a lot of demand that made the consumer create groups on the Internet demanding to launch the product. Carbonated soft drink commonly known as "Fizzy drink" in UK, accounting more than half of the sales of the soft drink market worth £7.58bn in 2007 and representing 56.1% of the soft drink sector. There has been a decline by3.5% in the market ever since 2003 because of the upcoming trend of water, fresh juice that are healthier than the carbonated drinks. In 2008 UK soft drink market showed a total sales of £8.4 billion, 1% lower than 2007. Also showed a constant growth of minimum 6.6% in the uk soft drink market with coca cola leaving Britvic and red bull in second and third place.