Pepsico: Innovation Strategy

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PepsiCo’s mission is to be the leading “convenient foods and beverages” consumer products company in the world (PepsiCo.com, n.d.). PepsiCo also strives to serve their investors, employees, business partners, and the communities around them. Their vision is to “continually improve all aspects of the world in which we operate” (n.d.). The company also values honesty, fairness, and integrity. With PepsiCo’s direction and purpose and the word “convenient” from their mission statement in mind I tried to think of how everything fit together (Bumford & West III, 2010). In today’s world there is a very strong healthy lifestyle movement trending which means people are more health conscious and are staying active; staying active means people are busy and when it comes to food and beverages they need healthy yet convenient products. There are a lot of “healthy” products offered by PepsiCo and other companies but there is also a large market for customers who take health a step further and go organic. PepsiCo can have an all organic line with Organic Sodas, Teas, Carbonated Teas, Health Bars; all convenient on the go products that are organic and healthy. Young and lesser known organic products are sold in local health food businesses but there are not too many found in large stores such as Target, Wal-Mart, etc. For example, I was able to find only one company that produces organic sodas and when I searched on their website for a local store I can purchase the product in all of the results yielded small local stores that I had never heard of (SantaCruzOrganic.com, n.d.). Large convenient stores, such as the afore mentioned, offer the ultimate and most convenient shopping experience because they have nearly everything; therefore, many people do their shopping in one stop and don’t take or have the time to hope around from a department store for clothes, to a small produce

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