According to the vision that has been set out in their report, the Coca Cola Company aims at build better environment, better quality of products and strong relationship with their partner. The main competitor of this company is Pepsi Company who offers similar drinks and prices to them. This company offers customers the wide range of products. However, Diet Coke will be chosen due to its benefits and popularity. A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan.
When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the total reputation that the Company has of their product and how employees are treated. But weakness can be found with the limit of where Jones Soda is sold and the different amount of flavors that are being sold. Marketing Objectives Jones Soda has set some marketing objectives which would make Jones Soda more noticeable, increase sales and introduce new interesting flavors. • more advertisement • healthier flavors • larger diet soda flavors • adding a juice product Marketing Strategies To add to advertising and flavors, Jones Soda will try to complete the following strategies: 1.
For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
All of the flavors remaining were fruit flavored. Of all the fruit flavors, forty linear feet was taken up, or 19% of all of the space. Another way to organize this large space is exactly how this grocery store organized it, by brands. I have already mentioned the ruling brands in the soda industry, Pepsi, Coca Cola, Dr. Pepper, and then the cheaper “off-brands”. Coca Cola takes up the greatest amount of space, being the most successful in the soda industry.
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products. Since price is not a factor in their customers' eyes, they can charge higher prices for better quality product. Last, and probably the most important reason to have competitive intelligence is to find out what the competitor is not doing and do it and do it better than they could. The main purpose of competitive intelligence is to be creative and
If Pepsi can do well in economic recession then it could do even better in economic booms but it must stay in touch with consumer tastes and trends. In the 1990’s to increase brand loyalty to Pepsi, they launched the Pepsi Stuff campaign. Consumers of Pepsi were awarded points through label packaging they could use the points to buy merchandise. In the mid 90’s consumers started to become more health conscious. In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures.
Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers. It has decreased the usage of sugar, fat and other unhealthy ingredients to make the products. These food items make not be the healthiest food out there, but it does satisfy the customer’s need with easy and is very convenient. The shareholders are also satisfied. Out of the total revenue, $10 billion comes from the healthy food section.
A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010). An advantage of a monopolistic competition structure is the ability to set and manipulate product pricing with little consequence because of their strong product differentiation. A disadvantage of a monopolistic competition market is product differentiation can generate unnecessary waste, and advertising can also be considered
PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts. However, Coca-Cola has a higher retained earnings percentage, which means that it is able to have funds available for future growth of the company. The hope for both companies is to provide their financial statement with better information presented over their competitor giving the ability to earn more investors. PepsiCo and Coca-Cola do not need to be at war with each other as they have what it takes to get people to use both products, no matter what. Keep in mind, that it is the people’s choice whether or not to support a company and decide whether to invest in the company not competing against each