Paul Rand-Graphic Designer

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Paul Rand Though he would become one of the premier graphic designers Paul Rand was born Peretz Rosenbaum on August 15, 1914 in a strict Orthodox Jewish home in Brooklyn, New York. He started painting and designing as extracurricular activity in public high school, went on to earn an art certificate at Pratt Institute, and attended classes at Parsons School of Design and Art Students’ League, but was largely self-taught in design. From reading European art and design books and magazines, he brought European modernism to his own work and eventually introduced its influence to the graphic design industry as a whole in the United States. He established the so-called Swiss Style in the United States. Paul Rand began his professional career as an illustrator of stock advertising images for Metro Associated Services in 1934, but expanded his design portfolio through freelance work and an apprenticeship for package and industrial designer George Switzer’s studio. In 1936, he earned a full-time design position for Esquire magazine, and was quickly promoted to Art Director for both Apparel Arts and Esquire magazines. At the same time, he continued to freelance, including designing covers for Direction magazine and advertisements for an assortment of clients. In 1941, Rand left Esquire and took the position of chief art director of the just-established William H. Weintraub Agency, specializing in mass-market product advertising, where he would stay until 1955. Also during that time, he began exhibiting his work, taught design courses at The Cooper Union and Pratt Institute, designed book covers for Alfred A. Knopf, and wrote Thoughts on Design in 1946 (which he would revise as Paul Rand: A Designer’s Art in 1984) , along with multiple other published essays. As his work developed, Rand assimilated the philosophy and visual vocabulary of European art and design, in

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