Panera Breads Essay

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Week 2 Assignment 2-Panera Bread LaShan Fields MAN103-015-004-ON-Management Principles Instructor: Hollie Fletcher May 17, 2012 Panera Bread and Strategic Planning By: LaShan Fields Introduction As you'll see, Panera Bread's success can be explained in two words: positioning and execution. Panera's roots go back to 1981, when it was founded under the name of Au Bon Pain Co. and consisted of three Au Bon Pain bakery-cafés and one cookie store. Ron Shaich and his colleagues decided in order for their new vision to be given the attention it needed, they all sold their other businesses in order to focus on Panera’s success. Ron Shaich and his colleagues wanted Panera's reputation to be an engaging environment that serves nourishing food, with a sit down menu and the speed of a fast food restaurant. Along the way he and his team by following the six steps of strategic planning and other management strategies proved the modern module of business management from a sound organizational mission. In 1994 Ron Shaich and his partners sat down and wrote it all out on paper they called it “The Consevesance Vision” of how they compete in the marketplace forces them to stay in the future. He said in the video that today they have accomplished 80% of this plan. With this vision Ron Shaich set long term goals to be a unique to its competitors. He implemented short term objectives by breaking down the goals into steps and developing tactical plans to achieve them. The company grew slowly until the mid-1990s, when it acquired Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. About that time, the owners of the newly combined companies observed that people were increasingly looking for products that were "special"—that were a departure from run-of-the-mill restaurant food. Second, they noted that

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