Packages and Mitsubishi

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Lahore School of Economics | Packages and Mitsubishi: An International Joint Venture | Business Policy | | | | | Submitted By: Anum Iftikhar Umar Azam Waqas Suleman Zain Ali Syed Introduction: This case is about the joint venture negotiations of Packages and Mitsubishi Corporation, regarding the setting up of plant to produce biaxially Oriented Polypropylene (BOPP) film in Hattar, Pakistan. Over the last year the Packages team had not found it easy to negotiate with the Japanese team. Before starting negotiating with Mitsubishi, the both companies will be looking for a mutually beneficial deal. There are some cultural differences especially language which make things difficult. Mr Javed Aslam (Deputy General Manager of Packages) realized that problems in cross cultural negotiations were quiet common; he wondered whether an agreement could have been reached in a shorter time if they have different bargaining approach. Packages Limited Packages was established in 1957 in Lahore, Pakistan as a joint venture between the Wazir Ali group, a leading group of family business in Pakistan, and AB Akerlund and Rausing of Sweden to covert paper and board into packaging products. Later the company expands its operations to include manufacture and board. The company grew rapidly and became a dominant force in the paper and manufacturing industry in Pakistan. In 1981, Packages diversified into manufactures and marketing of consumer products. Initially it introduces a line of paper products for personal use and later included products for the home market as well. Mitsubishi Corporation Mitsubishi, Mitsui, and Sumitomo were the three large scales economic units operating in Japan, after the war, Mitsubishi along with the other large corporations in Japan, was split into smaller independent companies, to eliminate concentration of excessive economic

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