The Procter & Gamble Company (P&G) is the world’s largest consumer goods product company that markets more than 300 brands in more than 180 countries. The company’s leading market position along with its strong brands provides it with a significant competitive advantage. However, the rising energy prices could reduce the company’s margins.
The strength’s of the company include
* Leading market position
* Diversified products
* Innovative Products
* Strong financials
Leading Market Position: P&G has about 22 brands and each generates annual sales of more than $1 billion. P&G is the global market leader in beauty segment with leading market shares of 24% and 36% in the hair care and feminine care categories respectively, through its brands Always, Head & Shoulders, Olay, Pantene and Wella. In pharmaceuticals and personal health, P&G has approximately 33% of the global bisphosphonates market for the treatment of osteoporosis under the Actonel brand. The company is also a global leader in nonprescription heartburn medications and in respiratory treatments.
P&G is also the global market leader in fabric care with global market share of approximately 33%, with key brands such as Ariel and Tide. P&G also has a global home care market share of approximately 21%. In baby care, the company has a global market share of approximately 36% with their strong Pampers brand. The acquisition of Gillette has enabled P&G to hold leading market share in blades and razors segment with a global market share of approximately 72%. P&G’s coffee business also holds leadership position with approximately 34% of the US market, through its Folgers brand.
Diversified products: P&G is one of the world’s most successful brand creation and brand building companies. The company participates in more than 40 product categories with 300 brands in roughly 60 markets. P&G’s continuous involvement in...