P&G Digitization Strategy

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Elucidate the benefits that P&G had derived from extensive digitization. Discuss in detail the organizational changes that had facilitated the digitization of all the activities across P&G. Do you think there would be potential downside to organizations like P&G having excessive focus on digitization? Justify. P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages. In 2012, P&G recorded $83.68 billion in sales. P&G remains a highly selective employer as less than 1% of all applicants are hired annually. P&G operates in more than 80 countries and serves over 4 billion people across the world. P&G is also one of the fortune 50 companies in the world and placed themselves in the top 10 of Global most admired companies. Digitization at P&G P&G aspired to be the complete technology driven company in the FMCG segment. The need for the digitization came from the below factors: - Better Innovation - Higher Productivity - Lower the costs - Promise of faster growth - Speed to Market - Harmonizing the Global operations and sales P&G wants to be the company that creates intimate relationship with their brands and consumers and Digital technology makes it possible for them achieve their aim. P&G was well aware and gain competitive advantage through Digitization across the organization. Benefits: Improved Consumer Connect: The purpose at P&G is to touch and improve lives; everything they do is in that context. With digital technology, it’s now possible to have a one-on-one relationship with every consumer in the world. The more intimate the

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