Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Final Strategic Plan Melita Dillard Integrated Business Topics/475 January 20, 2014 Professor Brian Duhart Introduction The beginning of a business requires lots of research to develop unique techniques to increase the consumer base and put the company in a class by their selves. It is important for every business to create a strategic plan and the SWOTT analysis is vital with guiding the direction of the business plan. When creating a business plan one must have a vision, mission, and values that are tied to the plan to show what the business stands for. Bakery Delight Café is a place where consumers can come to enjoy and relax before and after work. The staff at Bakery Delight Café is committed to provide superior service at a reasonable
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
She can continue to offer specialty items, and by becoming more of a technological and current business she will earn the respect of her customers and her competitors. Kathy’s vision is “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine,” and by making some changes she can achieve this vision faster than she ever thought possible. Many entrepreneurs do not want to give up any “power” to others and relinquish some of the duties that she has handled on her own, but the rewards will be tremendous. The best way a business owner can increase and improve themselves and their business is by acknowledging that they do not know everything and only by trusting the right people can the business succeed to the level Kathy
The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations. Kudler’s business innovation strategy aligns with its technology initiative, and allows it to better execute it business, manage and better control its risks as well as increase its sales and profitability. Most companies today understand that repeatable business process is one of the key
Corporate has to establish a sense of urgency letting employees know what the company current weakness is and what the goals that they are trying to achieve are. Corporate will need to put the associates in direct contact with the unhappy customers as well as having the associate effectively trained to assist customers once this new technology is installed. Secondly, Sandwich Blitz has to create a guiding coalition by putting together their managers and supervisors to work as a team with the power to lead the change that the company is about to face. At this point the company will need leaders to motivate the sales associate to adopt the changes with a positive attitude. It will also be a smart practice to assure employees that the changes in technology will not replace the human resources.
In addition to providing fine high quality organic foods, a specialized staff must be retained and trained to meet the demands of this growing establishment. The management team is sure that the financial structure of Kudler Fine Foods can support the additional new positions, as well as, provide the necessary training needed to fulfill each job task related to the job description. The employee will be encouraged to provide a team work environment; while understanding the importance of facilitating individual equity, discouraging social loafing, and accepting the fact, that all employees have a growing interest in the success of this organization. With the support of Kathy Kudler, Encinitas can increase sales opportunities and increase the buying power of the community. In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market.
End Vision First, I think that implementing a good management plan by the upper level management is very important for KFF’s to succeed as a company. Having a replacement inventory coordinator who purchases the best possible products for all three stores, Also, having a person who controls the accounts payable, receivables, and finances that coordinate all vendors get paid on time will allow Kathy Kudler to focus more on duties that need more attention. For instance, implement a better website for the business will give better benefits to customer, therefore, sells will increase. The company needs to understand the difference between having a website and having an effective website. The website that is in place in KFF only displays the goods and services.
Abstract In this paper you will see how the changes in technology help Kudler Fine Foods become a better organization and all opportunities to come to play within the company. Its shows how they developed a website for customers use and also how they created a system where they can take their inventory that is shelved, stored and that was sold better then keeping up with it on paper. You will see information about the generic strategies and an overview of that they are about. You will also see that out of the generic strategies that Kudler uses the differentiation strategy to show that they focus on their customers more and how they organizations structure is formed to push their product to customers. You will also see the things that
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current