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Outline Principles That Define the Socio-Cultural Level of Analysis.

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Learning Outcome:
• Outline principles that define the socio-cultural level of analysis. (Describe, anaylse, explain).
• Explain how principles that define the socio-cultural levels of analysis may ne demonstrated in research (that is, theories and/or studies). (Outline, describe, analyse).

Principle Smash Plan: (20 minutes)
1) State 2/3 principles from Socio-cultural level of analysis
2) Explain the principles (using examples)
3) Linking the principle to relevant research (making sure you relate back to how this demonstrates the principle).

Principles:
1) Humans are social animals and we have a basic need to belong (we need people around us to survive – confidence, encouragement, support). – Howarth (2002)
- Focus Group (Method used)
- Brixton, London (Girls)
- Positive view about being from Brixton
- Non-Brixton residence
- Negative view about Brixton

2) Culture influences behavior (culture has certain value, dictates how we live). – Bond & Smith (1996)
- Replication of Asch;s experiment
- Meta-analysis
- 133 studies that took place in 17 different countries
- Higher levels of conformity with collectivist
- Lower levels of individualists

3) Because humans are social animals, they have social self (personal identity – they are who they are. Social connections with people and event even though they don’t know about them). – Tajfel & Turner (1979)
- Social Identity Theory (S.I.T)
- Creates in-groups and out-groups
- Due to comparison we make to maintain our self-concept
- Part of being a social self
- In-group = positive distinctiveness – positive in our favour
- Out-group = negative side – how do you maintain this
-
4) People’s views of the world are resistant to change (Stereotyping/discrimination)

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APA Citation

Outline Principles That Define the Socio-Cultural Level of Analysis.. Anti Essays. Retrieved November 21, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Outline-Principles-That-Define-The-Socio-Cultural-555169.html