Operations Essay

985 Words4 Pages
1. Is it possible for a world-class organization to achieve superiority on all five major competitive priorities—price (cost), quality, delivery (time), flexibility, and innovation? Justify. Provide examples Based on a firm’s Operation Strategies, it is possible to improve on all five competitive Priorities. However, to achieve superiority on all five Major Competitive Priorities is not easy, as a firm has to trade one for another, to achieve superiority in another. In other words, a firm’s Operation Strategies often guide the firm towards a trade-off between the five Competitive Strategies. For example, Apple Inc is known for its superiority in terms of Delivery, Quality and Innovation. However, it lags behind in terms of Price and Flexibility in all its products. Taking another example :: Company –Dell Inc. Competitive Priorities Competitive Priority Applications Low Production Costs Tailored Manufacturing Reduced its production costs by cutting down on the number of vendors, thus warranting excellent bargains Pioneered the ‘Just in time’ production process. Delivery Performance On time delivery using online Purchasing system. Follows Make-to-order process, hence carries very low inventory. Customer Service and Flexibility Improved on both by providing online customization of products, and cutting down on the wait time for the customers. Quality Though it has been improving on the quality of its products in recent times, it still lags behind when compared to Sony or Apple. Innovation Scores very low on Innovation as its products are standardized across the table. To summarize, Dell as a firm scores high on 3 of the competitive strategies and is being competitive in the other two, it has not been able to perfect all five strategies, which is in line with its Operational Strategies 2. Choose one familiar example each of

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