A. Online Business Expansion Proposal 1. Facilitate customer payment using e-commerce solutions: Cover Up, Inc. offers custom window coverings. The company’s current website is very basic, listing only a brief description of the store and some featured products. It does provide an online option to purchase merchandise. To thrive in today’s global market, a business that wants to be online must provide an easy way to purchase and pay for products online.
This means that they could adopt a computerised accounting system to deal with financial transactions and many staff can help them do this these transactions. Computerised Accounting system can benefit them because they can do all their calculations in the computer which helps them to do their work quickly. Rumble is a small business so they will have less staff. On the other hand If Rumble did not have many staffs this means they won’t need to adopt a computerised accounting system because it is too expensive and also manual accounting system could help them instead if they had less staff. In this case Manual accounting system is easier for them to handle with their calculations through sales day book, petty cashbook and cashbook.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Comparison to other innovations mentioned at the end of the case. At the end of the case Ives mentions the way customer services have transformed due to customer convenient and cheaper fulfillment alternatives. Some of those technological innovations in those fields could be compared to web-based shopping and online grocery shopping and sometimes they cannot be. Banking: Banking could be compared to buying a commodity. Instead of going to the clerk, one can go to the ATM and withdraw money.
Selling latest item on their site would get more customer, by getting more customers this will help Amazon business to gain better shopping place for customers. However Amazon get loads of customer’s everyday purchasing item from their website, this is because their products are very low cost which customers be happy to buy from them. They also give offers to customers who buys their items regular from their website, by giving offers like vouchers or free delivery on next order this would keep the buyers happy so they could shop more often on their site Amazons website is very masculine this is because the website has been using black and white colours with the normal fonts, but few days ago it was Halloween therefore they have made it look very attractive for the customers to shop on their website for Halloween styles clothing for kids and family as they have loads of Halloween products in stock they have putted all the items on low cost so they could get more customers shopping on their site. Because of Halloween they have designed the website homepage with all the top popular item that customers would be interested most they have done this so the
The internet has three main advantages compared with traditional retail outfits- these are: 1. Convenience- shopping online saves time including travel time, the cost of the park charges and the hassle of standing in the queue at the checkout. 2. Choice – have the ability to access to a massive range of products and services from all over the world, this can be gained through using the internet for shopping. This is the by the far the biggest advantage over the internet.
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
Through the Internet Bury can use his patent to hold the market share by appealing to demand from people who want digital readers with ease of access, and at a fair cost. Bury can expand his market from leisure consumer reading to business and educational titles. Bury found an article from "a reputable source that suggests customers of digital and audio books are relatively affluent, there household incomes are above average, and acceptance of digital reading for pleasure is lagging behind acceptance of digital reading for business" (University of Phoenix, 2012). Through the understanding of the market structure Bury can begin to consider ideas for generating
Where as with PC, you can replace individual items if you must replace anything. There are thousands of options to upgrade your PC, right at your local best buy or computer store. In the long run, due to the fact that PCs are less expensive and have a longer lifespan, they are honestly the best to go with. In the business world, PCs are still what we are using, with Microsoft office and Windows. Overall, if you are wanting a quality machine for less money, PC is definitely the way to go.
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.