Olfrute Essay

1302 Words6 Pages
INTRODUCTION Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal. Top quality brands like Olper’s, Olwell, Tarang, Omoré and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure. To support these brands and their highest standards of quality, E Foods has invested heavily in milk processing and milk collection infrastructure. In addition, the Company has innovated by venturing out of the dairy sector and stepping in the Beverage Industry by launching Olfrute and ice cream industry by launching Omoré. Engro Foods now plans to venture beyond the dairy sector. In this pursuit, grain and fruit markets have been analyzed in great detail. Engro has launched its new brand in fruit juices called as Olfrute. Engro Foods’ vision is “Elevating Consumer Delight Worldwide” and the Company aims to generate a significant portion of its revenue from foreign operations. Olfrute has vast range of juice flavors. It is available everywhere in six flavors which includes the apple, orange, mango, grapes, and guava and most important the newest flavor which is the green cocktail which has been introduced by Engro first time ever in Pakistan. Olfrute has related every flavor of juice to some specific situation or occasion which is written on the package which tells about where would the flavors best fits in. MISSION STATEMNT: “To be known as a leader of quality products in the region. Dedication to quality if a way of life at our company” Vision Statement: “To be the
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