Old Spice Text Analysis

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DATE: October 25, 2013 TO: Andi Stout FROM: Codie Holbert SUBJECT: Reflection on “Final for Now” Version of “Old Spice Power” For the first time I tried using ethos, pathos, logos and disruption to analyze an advertisement. During peer review I learned that my header info was accidentally double spaced, so I went back and corrected that. I also learned that my use of in-text citations was wrong, I was putting the period before the citation rather than after that, so I went back and corrected that as well. These suggestions improved my paper because it helped me put my paper in the correct format for this essay. What I found most challenging about this project is using ethos, pathos, and logos to critically analyze my selected advertisement. I overcame this by doing lots of research on what ethos, pathos, and logos are and reading example essays and papers using them. From composing this project I learned how to correctly compose a text analysis and how to use the rhetorical triangle and disruption to analyze it in-depth. For the revision of this paper for the final portfolio version I am going to go back and correct any grammatical mistakes I and my peer reviewer might have missed. I am also going to add more citations that I forgot to add and try to add information to get an extra page. During your reading of the Final for Now version I would like you to focus on my use of ethos, pathos, and logos. I wasn’t sure if I was using them right or if I was even correctly analyzing each section correctly. I felt like I may have been using too much repetition. As in, during the logos section, I would make references back to ethos or pathos quite often. Codie Holbert 20 October 2013 English 101 Final for Now TA Old Spice Power Old Spice uses a lot of different and unique techniques in the advertising of their products. In this paper,

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