Ocd Organisation Change and Development

1751 Words8 Pages
| | Table of Contents Communication strategies for change 3 Programmatic Change Communication 3 Participatorychange communication 4 Conclusion 6 Reference 7 Reference 8 Communication strategies for change Communication is vital to the effective implementation of organisational change (DiFonzo and Bordia, 1998). Workers at all levels of an organisation are they CEOs, middle managers, or entry-level staff, recognize that change is inevitable. However, the successful implementation of organisational change in response to changes in an organisation’s external environment can be one of the greatest challenges top-level leaders face. Regardless of how far-seeing and meticulously planned organisational change may be, it will not be effectively implemented unless it is communicated to an organisation’s staff in such a way that resistance is overcome, fears are assuaged, confusion is minimized, and buy-in by all affected individuals is secured (Gordon, 2006). The two broad, conceptual communicative treatments for implementing change to be discussed are programmatic and participatory. These theoretical approaches will include the strategies, limitations and benefits of using these change implementation approaches. Programmatic Change Communication The primary characteristic of programmatic approaches is that they are focused on “telling” and “selling”. Such approaches emphasize the top-down dissemination of information such as ideas, facts, knowledge and trainings that are concerned with the change, as well as to “tell” employees about the change, delivering in a way to “sell” them on why they should be committed to implementing it (Lewis, Schmisseur, Stephens and Weir, 2006). The logic
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