Consistent with department stores, they carry “…apparel, cosmetics, housewares, electronics, and sometimes furniture. Purchases are generally made within each department rather than at one central checkout.” (Lamb, 2010, p. 229) They typically have a high level of customer service which can be classified as moderate to full service. Describe Nordstrom’s level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences. The level of service one could expect to receive at Nordstrom would be moderately high to high.
Firstly, most of its supercenters are about 185,000 square feet and offer a plethora of groceries, electronics and other consumer goods at prices that are rarely matched. Its wholesale brand, Sam’s club, offers customers conveniences such as parking and large “warehouse-like” shopping spaces with high ceilings. Besides, an efficient logistics’ system, Walmart, because of its size, has the ability to eke out the lowest prices from its suppliers, while simultaneously encouraging its suppliers to innovate new products and produce those products in large volumes. So, on a macro level, Walmart seems to have the correct strategy in the United States as far as promotion, price, product and place are concerned (4P’s of marketing). One of the main reasons for Walmart’s lack of success in other countries is in trying to impose American values, cultures and shopping habits in other countries.
Organizational Structure Paper Joseph D. Brown May 21, 2012 John A. Adamchik MGT/230 Organizational structure is the framework, typically hierarchical, within which an organization arranges its lines of authority and communications, and allocates rights and duties. The organization I am writing about is Wal-Mart. I am very familiar with this business and shop there quite frequently. Wal-Mart has a very large selection of groceries, electronics, and household products at reasonable prices. They even have matchmaker prices which means, if you find a store that has a lower price they will match it right there on the spot.
Anusarga Shrestha Financial Statement Jerry Patton 04/07/2015 The companies that I decided on doing my project are JCPenney and Target. The reasons behind choosing these companies are, my personal interest in learning about the companies and my personal experience working with JCPenney in 2012-2013. When we think about JCPenney we think about services from website and their store and merchandise. There was time when JCPenny only use to sell apparel for men, women and children but over the time it has expanded and added home goods, fine jewelry, family footwear, women accessories etc. As we all know retail business is very competitive market.
Urban Outfitters Continuing Case Study – Marketing a Business Gwendolyn-Lorene Lawrence Strayer University BUS 100 Professor F. Jeffrey Keil 17 August 2011 Explain why Sears and Wal-mart cannot effectively create a trendy counterculture image. Could the big stores sell merchandise identical to Urban Oufitters? Explain your answer. Identify at least three reasons shy exclusivity is valuable. Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services.
This company was the first to establish the concept of a membership warehouse. In 1999, the name was changed to Costco Wholesale Corporation and operated in Washington. Costco is an international chain of membership warehouses, well known for their quality, and brand name merchandise that is available for lower prices as compared to other retails stores. It is open only for the members and offers three types of memberships: Business, Gold Star and the Executive membership. There is a huge variety of products in the Costco warehouses which include: groceries, appliances, candy, television and media, office equipment, toys, hardware, health and beauty aids, jewelry, watches, cameras, books and much more stuff, counting for almost 4000 products.
Proctor & Gamble By Michael Mohr and Dean Golosinsky Acct 311 Proctor & Gamble Introduction Proctor & Gamble is a consumer products company that is publicly traded and is part of the S&P 500. The company’s goal is to improve “more consumers’ lives by innovating and expanding [their] product portfolio vertically, up and down value tiers.” (www.pg.com) The company seeks to serve price conscious consumers with low-priced goods that are superior to goods offered by the competition The company’s products consist mostly of daily use goods and are sold in over 180 countries through mass merchandisers, grocery stores, membership club stores, drug stores, high-frequency stores, neighborhood stores in developing markets, department stores, perfumeries, pharmacies, salons, and e-commerce. Products Proctor and Gamble is organized into three business units, Beauty & Grooming, Health & Well-being, and Household Care. Under GAAP P&G has six reportable segments: Beauty, Grooming, Health care, Snacks & Pet care, Fabric Care & Home Care, and Baby Care & Family care. Under Beauty & Grooming, brands consist of Head & Shoulders, Olay, Pantene & Wella.
Comparison of Communication Style Wal-Mart v/s Sears Both, Wal-Mart and Sears retail outlets have embraced low price strategy to motivate customers to buy their goods. These two retail outlets have many marketing strategies in common. They also have some different approaches when dealing with customers of diverse culture. Wal-Mart aims to sell specialized items to its customers. In regard to this, Wal-Mart management stocks items that they feel would sell out faster during specific times.
Credit segment: It included Sears’s proprietary credit cards which can be used by customers to purchase goods and services from the Retail and Services businesses. Service segment: Composed of businesses that performed home remodeling and appliance repair Wal-Mart is one of the world’s largest retailing powerhouses functioning in three different formats, namesake discount stores, Sam’s Club membership warehouses and Wal-Mart supercenters. • Business Strategy: Wal-Mart is a discount store and it gives large discount on the products it sells. They maintain a very razor thin margin and make the profits through volumes. Hence the tagline “Always Low Prices “ Sears on the other hand does not follow a policy of discounts.
The specialized stores are in this case owned by the manufacturer who closely controls each of its 1000 stores across the States by assigning different regions to a number of managers. The logistics is outsourced to a distribution firm that warehouses and does the transportation of the final goods to the stores. The brand is broadly advertising its collections through most popular magazines, newspapers, TV programme and billboards. Various types of sales promotion are used by Victoria’s Secret such as loyalty reward programs, temporary reduction in price for signed customers, magazine coupons etc. Although the company manages its marketing mix pretty well, management should consider extension of their collections that will cover male and young part of the population.