(Samsung Galaxy Tab, Toshiba Thrive, HP TouchPad, BlackBerry Playbook--the list goes on.) Competitors must find a sweet spot in price to sell the tablet, possibly in the $300 to $399 range, and make up for any deficiencies through services. That's the only way tablet makers can hope to become second place to Apple. And as both Epps and Chowdhry remind me, second place--behind Apple--isn't even all that impressive. "If you think selling 200,000 or 300,000 over the span of two months or so is good, well then you are probably right," Chowdhry says.
* Our Goal: * Siri is now still in beta version so our most concern is to develop its response to the user voice commands and make it becomes an official version. * Successful in designing a new shape for the next version of iPhone. 3. * IPhone 4S has come to the market at 14th October and it has a lot of new improvement compared with the previous model, iPhone 4. Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri.
Innovation A Canadian innovation that not only changed Canadian history, but the world history as will, the Blackberry. From starting off as a pager to becoming the fifth most popular cell phone manufacturer in the world. Blackberry controls about 20% of all Smartphone sales in world. The name Blackberry is one of the strongest name in the cell phone world as it unique design and features separates its self from other phones. The phone has a full Qwerty keyboard at the bottom and screen on the top, this design was such a success other cell phone companies started to copy the design.
About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola”. http://en.wikipedia.org/wiki/Research_In_Motion “In 2006 Research In Motion and Information Appliance Associates reached a licensing agreement whereby RIM would offer the complete version of PocketMac for BlackBerry to Macintosh users free of charge”. http://en.wikipedia.org/wiki/Research_In_Motion “In October 2008, RIM was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine”. http://www1.rim.com/careers.html “On August 18, 2009, Fortune Magazine named RIM as the fastest growing company in the world with a growth of 84% in profits over three years despite the recession”. “On March 26, 2010, the company announced acquisition of BlackBerry applications developer Viigo, a Toronto-based company.
(Exhibit). Whereas, the preceding marketing campaign, launched in October 2007 was unsuccessful to create the buzz to attract 10,000 subscribers and awareness for companies who were willing to advertise on Blue Orb’s website. The freeware/advertising-based revenue model for SwitchBlade did not achieve its goal. Thus, Mike Bowers (CMO) and Pete McAlindon (CEO) at Blue Orb are now considering a new marketing campaign for its first time SwitchBlade Pro paid subscription model. It is known that out of 70 million console and PC video game players
“iPhone 5. The biggest thing to happen to iPhone since iPhone” (Apple). This is Apple’s slogan for its newest innovation. They were not kidding when they said, “It’s almost here,” (Apple) and ‘it’ could not have hit the nation with anything less than a storm. It seemed like a lot of hype for what in all reality was yet another smartphone for more money with added tricks and sparkle.
According to cells online.com (n.d.), “Consumer demand quickly outstripped the cellular phone system's 1982 standards, by 1987, cellular phone subscribers exceeded one million, and the airways were crowded.” In 1982 cell phones were mostly owned by wealthy individuals or upper echelon business owners. They were considered a status symbol and since the power needed for them was demanding, they mostly were installed in cars they were not the cell phones of 2008. Over the last 25 years as mobile phones progressed they started to fall in pricing and size, original phones were large and expensive and out of the reach of most consumers. According to PCWorld a study suggested Shah (2007), “Cell phone ownership showed a dramatic increase globally, Wike said. In 2007, 81 percent of the U.S. population owned a cell phone, a 20 percent increase compared to 2002.” In a current figures according to MSNBC Sullivan (2008), “The cell phone industry, ... has some 137 million paying customers in the United States…” The growth for phone ownership is off the charts and along with the enormous sales of the units, technology has kept pace.
In 2001 it succeeded in shutting down Napster (the leading on-line source of digital music), and it has threatened thousands of individuals with legal action. [10] This failed to slow the decline in revenue and proved a public-relations disaster. [10] However, some academic studies have suggested that downloads did not cause the decline. [11] Legal digital downloads became widely available with the debut of the iTunes Store in 2003. The popularity of internet music distribution has increased and in 2009 more than a quarter of all recorded music industry revenues worldwide are now coming from digital channels.
In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.
Assessment Task 1: Identify marketing opportunities PART A 1. Market and business needs 1. Market share and competitors’ information Recent years have witnessed a fundamental shift in the structure and dynamic of the global smart phone landscape. Apple is a notable exception to this dynamic, but has nonetheless created an ecosystem in which its strength in content and services is helping to create industry-leading profit margins for its hardware. A third of the value of the smart phone market today is captured by Apple, which had a 28 percent operating margin in 2013, while the majority of other first- and second-tier manufacturers — with the exception of Samsung — hovered around the zero profit line.