Nissan Case Analysis

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Background In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and incorporated it as a new subsidiary, which he named Nissan Motor Co., Ltd. Nissan is Japan’s second-largest automotive company in many years before lost place for Honda. Operating with more than 248,000 employees globally. Nissan’s share in the globe market had been on a continuous decline, the share price was undervalued. Nissan’s stock price fell 3.8% to 1099 yen in the business. Nissan announced “Global Restructuring policy” in June 1995 and “Plan to reform its Business Globally” in May 1998. Nissan at that time focused on qualitative matters and did not specify priorities, coordination and timing. Problem Statement Nissan faced many critical issues, we can call that it a dark time for Nissan at that time. Nissan posted a group net loss of 684.4 billion yen($6.3 billion), rocketing from 27.7 billion yen a year in the process when Honda Motor Co. Ltd overtake it as Japan’s second biggest carmaker. Nissan’s share in the globe market had been on a continuous decline. Nissan’s share price was undervalued. Nissan’s stock price fell 3.8% to 1099 yen in the business.Therefore, the first problem statement is that how Nissan improve the market share price?Next, Annual production had fallen by 600,000 vehicles, a volume equivalent to the total annual output of an automaker of the size like Volvo. Nissan has failure to concentrate on profit making was due to: company’s neglect of its customers, its weakness in cross-functioning work; the general absence of sense of urgency; The lack of a common long-term vision. Then the next statement is that How to improve performance and How the company can maintain a healthy level of growth with top-level profitability. Finally, Nissan is the Japanese company which at that time has operated by Ghosn, who is non-Japanese and a

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