Nike's Case Study

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Nike’s Case Study Synopsis In 2005 Nike returned to market after a couple of years from silence due to legal concerns. There were many issues regarding the working conditions, labor abusive treatments etc. They even held conferences by saying they have improved their systematic change in industry, improved in clothing sectors, equipment sector, social performance in supply chain but still they don’t find any rewards from the public. The key strategic to shift Nike’s management was only by implications to the frameworks, working for the people and hand by hand earn profit as an apparel sector is an open system by leading the company towards its goal. If these methods are not applied the efforts made my Nike’s management will be in vain. 1. Nike’s workers were still facing problems and therefore it was a challenge for the management, but Nike as a branded company was not only facing this situation, there were many more companies included. Nike invested in improving the conditions better than any of its competitors in the market. This all details were published in Major Corporate report with a clear image of Nike’s situation. Studies of voluntary corporate which works or operates improving labor standards in World Wide in global supply chains suggested Nike should find new approaches to solve these problems that engage government and local businesses. 2. In may during conference Nike’s Vice president said company is been trying improving themselves from the situation as well as the systematic conditions in the industry but, still the premium brands are in lonely position, even though when Nike is with its best performance in apparel, footwear and equipment industries, the consumer were not rewarding Nike company for investment in improved social performance in supply chains. Where as to other companies which believe in their responsibility lies in profitability,

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