Nike vs. Kasky

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INTERNATIONAL BUSINESS LAW | Final Assignment | | Contents Introduction 3 I. The “DIRAC” analysis 3 Issue 4 Rule 5 Analysis 5 Decision 5 Conclusion 5 II. Impact of this lawsuit on Nike business 6 Conclusion 7 References 8 Introduction The law is applied in many fields, but this assignment will focus on the international business field. The practice of law in the global business community is called International Business Law, which includes a focal point on economics and the law. That means that it studies transactions, licensing, international negotiations, taxes, ect. International business law varies by jurisdiction and it builds on top of basic business law concepts by expanding them to an international area. The subject of this assignment is a brief analysis of the Kasky vs Nike case. First of all it is important to know who are these two protagonists. Nike is an American multinational corporation founded in 1971 by Bill Bowerman and Phil Knight. Nike is specialized in the selling of footwear, apparel and sport equipment. Nike’s mission is to bring inspiration and innovation to every athlete in the world (The Nike mission, 2007). But the company knows a lot of controversy especially from two main issues: labor conditions and wages. Indeed Nike has no factories and work with subcontractors. The company has been criticized for the working conditions of workers in its subcontractors factories located in developing countries, especially in Asia and Mexico. Marc Kasky is a simple consumer activist living in California. He brought alone a lawsuit against Nike in 1998 under the California law. It was I. The “DIRAC” analysis In 1997, Nike was the subject of a vigorous media campaign. NGO, through a lot of reports, accuse it of working in developing countries; with sub-contractors do not respect the rights of their

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