In 1854, a French craftsman name Louis Vuitton Malletier became known for his craftwork on leather bags and trunks. After fifty years of success in France and the death of Louis Vuitton in 1892, Georges Vuitton took the company his father had built and produced the monogram canvas that the world knows for Louis Vuitton (LV) today. Since officially entering the international market in 1914, LV has made its mark on the world for the luxury handbags, jewelry, shoes, accessories, and travel luggage. By the mid-1970s, LV has become the world’s largest luxury brand. Henri Racamier, the husband of Louis Vuitton great-granddaughter Odile Vuitton, become the head of the family business at the age of 65.
He would start an organization that would provide a pair of shoes for a child in need for every pair of shoes purchased. Finally, a few Los Angeles boutiques agreed to sell the shoes. Mycoskie’s idea was picked up by the Los Angeles Times, which ran an article on his business idea. To his surprise, that weekend garnered him $88,000 in orders. Two years after officially establishing TOMS Shoes, the business had $9.6 million in revenue.
Executive Summary Nike hired Team B to develop a marketing plan for the launching of a new line of, “light weight” cleats called Nike Shark. The introduction of a new light of cleats will start at the international level. The Brazilians and Nigerians have a strong athletic support base that will give Nike the opportunity to position this new product with a competitive edge because of the chosen locations. Brazil is the headquarters for production of Nike Sharks. The target audience is ages six to 47 years who embrace the world of sports in football, soccer, baseball, and track.
How could Mattel have achieved greater success in Japan? Mattel faced the complex distribution system and intense competition from Japanese brands. At first, consumers did not know much about Barbie so Mattel enlisted the service of Takara, a Japanese toy specialist. Mattel learned that Barbie’s legs are too long and her chest is too large: They changed Barbie
In our analysis, we will explore potential strategies for Wally Obermeyer (Klause’s son) to improve Sport Obermeyer’s forecasting of retailer and consumer demands for goods in the 1993-94 season, as well as methods for streamlining its supply chain to maximize profits and minimize losses. Background On a crisp November morning in 1992, Wally Obermeyer knew it was time for him to commit to specific production quantities for Sport Obermeyer’s offerings for its 1993-94 skiwear line. (Hammond & Raman, 1.) He wanted to make sure Sport Obermeyer produced enough of the styles that consumers wanted, and, at the same time, prevent production overages of less-desired styles. Although he tried a new method for forecasting skiwear style demands, he was worried that he would not be able to make accurate predictions.
“The Halo Effect” The “halo effect” is the idea that when the overall population sees a product on or used by a celebrity, they will be more inclined to purchase the product because they want to mimic there role model. For years, sporting companies have used this belief, by using athletes to sell there products to fans. A perfect example would be Under Amour’s latest commercial, entitled “Footsteps” using star athletes like Cam Newton and elite track and field runner Monica Hargrove. As the athletes train hard the camera zooms in on the athlete’s shoes promoting their signature Charge RC shoes. Companies like Gatorade, Nike, and Under Armour place their products on athletes to increase the sales of their merchandise.
Target Market Maria Rose MKT/498 Target Market “Just Do It” is a well-known tag line for Nike. The “Swoosh” is another iconic symbol for the number one athletic shoe company. Founded in January 1964, on a hand shake and five hundred dollars apiece, Bill Bowerman and Phil Knight placed their first order of 300 pairs of shoes; and Blue Ribbon Shoes was created. The currently known name Nike was created in 1971 by Jeff Johnson. He had met Phil Knight at Stanford and soon became an invaluable asset to the new company.
Japan only accounts for 15% of the candelilla wax market. A Japanese owner might make drastic reductions in the production quantity, downsize or streamline the company, and lay off workers so production is lowered meet the needs of the Japanese company. Establishing a Japanese joint venture is probably the best option. A partnership with the Mitsuba Corporation would be the most beneficial because Mitsuba is Japan’s biggest importer of candelilla wax and has massive plans for worldwide expansion which could lead to more business for Ceras Desérticas. While Japan only accounts for 15% of the candelilla wax market, if Ceras Desérticas could lock the market with Mitsuba, Ceras Desérticas could focus on business interest in
One of the most effective ways Nike was able to create a loyal brand buyer out of me was to let us “test drive” the products. Throughout my time with the store I received different Nike shoes, among other brands, to wear and sell. Being able to wear the different shoes, I was able to better understand the benefits of the different types of shoes, and why Nike is so popular. Nike has a memorable slogan of “Just do it” and the swoosh logo, which most people would be able to recognize. Nike sells quality athletic shoes and workout accessories; the packaging for Nike products can vary, due to the wide range of products offered.
Many of the powder coating division’s customers are moving their plants to Asia in an attempt to expand their markets and lower their production costs. As well, all of ABC Chemical Company’s competitors are opening production facilities in Asia to meet their customer’s needs, to expand their markets and lower their costs. For Asian and some European manufactures, powder coatings are a commodity with no specific qualities or competitive advantages to differentiate one from another. ABC Chemical Company believes that in the future, many of these manufacturers will need more specialized products moving away from a commodity. Gaining a foothold in Asia at this time is critical to ABC Chemical Company’s future.