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New Product Management Essay

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Below is an essay on "New Product Management" from Anti Essays, your source for research papers, essays, and term paper examples.

New Products
Management
Tenth Edition

Merle Crawford
University of Michigan—Emeritus

Anthony Di Benedetto
Temple University

NEW PRODUCTS MANAGEMENT, TENTH EDITION
Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the
Americas, New York, NY 10020. Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights
reserved. Previous editions © 2008, 2006, and 2003. No part of this publication may be reproduced or
distributed in any form or by any means, or stored in a database or retrieval system, without the prior
written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or
other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOC/DOC 1 0 9 8 7 6 5 4 3 2 1 0
ISBN
978-0-07-340480-6
MHID 0-07-340480-2
Vice President & Editor-in-Chief: Brent Gordon
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Library of Congress Cataloging-in-Publication Data
Crawford, C. Merle (Charles Merle), 1924New products management...

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