New Product Development - Herbalicious Jelly Milk

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New Product Proposal – Herbalicious Jelly Milk Tea Prepared for: MGMT 423 – New Product Development Prepared by: Yan Li, Ao Luo, Yanruo Liu Date: Wednesday, April 25, 2012 1 Introduction As one of the oldest cradles of civilization in the world, China has more than 5000 years of history and its very unique culture. Traditional Chinese medicine, which includes various forms of herbal medicine, is one of the most important elements in Chinese culture. Different from modern Western medicine which is more evidence based, Chinese medicine is more experience based and individualized. The concepts of traditional Chinese medicine focus on the harmonious interaction of functional entities in the human body and improve health in a long term. Instead of chemical ingredients in the Western medicine which have side-effect to the human body, Chinese medicine is milder and less harmful to human body. Most of the herbal medicines are made of natural plant elements and extracts. Although the Chinese medicine has a huge impact to improve human health, it is rare to see any related products in the current US Market. But now, we have successfully developed a new beverage product which can introduce the Chinese herbal medicine into US market in the form of the milk tea. This health-care milk tea contains herbal jelly made of the natural extracts from plants. The jelly used in our prototype comes from a jelly-liked Chinese herbal medicine named Guilingao, which is also known as Turtle Jelly. The Turtle Jelly has several kinds of herbal additives which are good for human skin complexion and also effective to treat the sore throat caused by overusing. We believe by combining the herbal medicine together with the milk tea will be a smart way to introduce a popular Chinese health-care product into the US market. Idea Generation Process Since all of our team members are from China, we
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