New International Structure of Sony Corporation

MGT3155 Global Operations Management

Student: Zhengchao Guo
Student number: M00341185
Module Title and number: MGT3155
Title of course work: New International Structure of Sony Corporation
Date of submission: 25/04/2012
Words account: 1,702

Contents

1. Introduction 2
2. Internationalization of Sony 3 2.1 International strategy of Sony Corporation 3 2.1.1 Technology and knowledge transfer 4 2.1.2 Absorptive capacity 5 2.1.3 Outsourcing 6 2.1.4 Global manufacturing networks 7 2.1.5 Global supply chains 7
3. Conclusion 8
4. References 10

1. Introduction

Sony is a Japanese famous multinational corporation headquartered in Tokyo, Japan. This report will explain the internationalization strategy of Sony, and how Sony used internationalization strategic to expanded foreign market (‘Sony Corporation’ 2010).

This paragraph will use three aspects to introduce the internationalization strategy of Sony Corporation and evaluate the international structure of Sony Corporation. And then, it will evaluate the affect of internationalization of Sony Corporation and the recommendations for the corporation’s future development.

Firstly, it will mainly focus on the explanation of the strategy of internationalization of Sony Corporation. The information about the international strategy will give in the first, then, the affect of the strategy on enterprise, also, the methods to get the strategy of internationalization. The last point of this aspect is about the role of strategy of internationalization in the enterprise culture of Sony.

The second aspect is about explained how the company can achieve the recommendation FDI. It will assess mainly from the different elements, and the example to explain this strategy’s technology and knowledge transfer. The second aspect is absorptive