However, couple of years after its inception Netflix introduced a monthly subscription model of flat fee where users can go for unlimited DVD rentals without due dates, late fees, shipping or handling fees, or per title rental fees. The nature of subscription will determine simultaneous DVDs that a user can rent at a time. This model allows users to watch movies as per convenience without the pressure of returning movies till they are ready to watch the next one. For Netflix it means a continuous and steady rental and revenues and a great way to decrease idle shelftime for their movies. The subscription system of Netflix is a web-based system that allows customers to order DVD online using a web service that quickly delivers by mail movies they can keep as long as they want.
Video and Digital Rental Industry Though video rental companies such as Blockbuster and Hollywood video have been around for generations, the digital age has caught up with the standard rental companies. Digital rentals and online streaming has cut down profits for these types of companies to the point of sending them into bankruptcy and buyouts. With easy access of online content, consumers have chosen to place their entertainment funds into digital rental over the cost of renting films via traditional physical stores. The effects of digital content on the industry have completely changed business models all around. In the past visiting a video rental store and spending time browsing the categories and titles was the norm and almost ritual for some households.
A mere decade and 4 million subscribers later, Netflix has taken on established video rental companies such as Blockbuster, Hollywood Video, and Wal-Mart and emerged as the leader in innovation and customer service. In addition to betting that the Internet would be the future of the video rental market, Hastings made a few other key predictions that helped him develop a
INTRODUCTION Netflix:• video rental store. • Founded by Reed Hasting and Marc Randolph in 1997 in Scotts Valley, California. • Business model centers on mailing DVDs to customers using 35 warehouses spread around country. • Rapid growing DVD rental service where they gained 3 million subscribers in early 2005. EXTERNAL ENVIRONMENT ANALYSIS • • • • Situational Analysis Industry Analysis Competitive Environment Analysis Environment Trends SITUATIONAL ANALYSIS • Politics/Legal – Governmental regulation – little regulation – Supplier agreement – start rent DVD after 28 day DVD in market.
The company positioned Filp, a point-and-shoot camcorder, as a valuable choice for non-technique users who favor ease of use, portability, and price and neglect image qualities. Hence, Pure Digital aimed its target market at first-buyers, teenagers and traditional camcorder users who look for a portable alternative. To Pure Digital, Flip is an “Eagle” product based on line extension because This is a new market segment because there’s no similar product exists before The features are new and appealing to mass market The market size is quite big In terms of across category positioning, there are many devices with video-capture capability such as cellphones, DSLRs and compact cameras, laptops, and personal media players. Flip differentiated itself by emphasizing its features such as portable, easy to use, share online and affordable price. In this case, Flip target at consumers who prefer camcorder to multipurpose-devices.
Pc, Mac, iPad, iPhone, Wii, PS3). The over all goals for Netflix are simple: to build the world’s best Internet movie service and to deliver a growing subscriber base and earning per share every year. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve?
Three DVD's can be out at a time, as soon as one is returned the next DVD on the subscriber generated movie list is shipped out. The DVD's are delivered for free by the United States Postal Service from regional distribution centers located throughout the United States. Netflix can have most titles delivered to 90% of its subscribers within one business day of the shipping date. The company provides a personalized movie recommendation service that creates customized recommendations for the subscriber. This system is based on customer rental history and the ratings the customers provide to Netflix.
Viacom is leader in entertainment media operating in cable and other pay television services industry as well as in motion picture and video tape production industry. It comprises many popular TV networks as MTV, BET, Comedy Central and may other, also on the film production- Paramount Pictures. Viacom's content reaches over 520 million households worldwide in over 160 countries and territories. Problem: The main problem is increase portion of digital media, which allow access entertainment in new ways and greater speed, that therefore decrease the portion and revenues of film and media market, more worth is makes using piracy content. To analyze company I will use SWOT analysis to analyze internal (strengths & weaknesses) and external (opportunities & threats) environments: Strengths * Strong brand recognition- allready 578 million viewers across 162countries.
At the beginning it was just an online bookstore. Six years later, Amazon used their own inventory management, distribution infrastructure, fulfillment, and customer service model to become the one of the biggest online-shopping company. By 2000, over 75 percent of U.S. consumers recognized the Amazon.com brand, and the Interbrand ranked the company as the 48th most valuable brand worldwide. The number of customers increased from 14 million in 1999 to over 20 million in 2000. However, a successful company like Amazon.com also has its own actual problems.
Barnes and Noble - books, eToys - Toys, Home Depot - Tools. • Customers need to return products through third parry delivery services, even for ToysRUs merchandise • No telephone support Opportunities • Opportunity to establish itself as a global mass merchant leader in the online shopping arena • Building community events around the brand would help create brand affinity as well as loyalty • Establish 24x7 hour telephone support for customers and order processing • Frequent shopper discounts will increase