Customer – analysis – so they look at past and future customers to see who to target. Product – planning – to see which product did good or bad. Transaction – implementation – how the customers paid for their items cash or credit. Service – maintenance – because the company will continue to make service better. Promotion – design – so that the company knows what products to promote.
Develop and document, on behalf of an organisation for which you do or might work, a detailed process whereby it will be possible to investigate, identify, assess, and include the needs of customers in planning processes. Activity 1.docx How can quality, time and cost requirements be balanced? It's all about the expectations of the customer and what they intend on using it for. If they pay a premium price for a product then they expect it to be of premium quality and a quick turnaround. If the product is of low value, then the quality expectation isn't so great.
Keep the whistle included but add a separate replacement Any solution that we choose should consider the highest customer satisfaction and thus provide our customers with the care, consideration, and ultimately value that they have come to rely on our company to provide. It should consider our business and shareholders and minimize the total cost to the company. I will talk about each option separately before my final recommendation. To remake the toy that has failed standards and repackage the whole collection, would provide our customer with what they ordered and keep intact the current relationship. On the down side, it is a significant enterprise and would cost a great amount of labor and time.
How can Quality, Time and Cost be balanced? “Quality” does not come about by accident; it is achieved through careful planning and execution. Customers regardless of who they may be deserve the best quality product your department can supply. As part of the planning process, it’s important to ensure you have a good understanding of the quality level your customers require and expect from the product you are providing. “Quality is the characteristics of a product, system, service or process that meet the requirements of customers and interested parties”.
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
These buyers have a common need or want and can be satisfied through exchange relationships. 1.2. 2. Designing a Customer Driven Marketing Strategy: Two important questions must be answered for a winning marketing strategy: What customers will be served? (target market), How can these customers be served best?
The style above is an open-ended questionnaire that seeks customer responses. The style of questioning is very critical since it is seen as an opportunity for customers to elaborate how they perceive the organization and how they feel about their products and services. Moreover, customers get a chance to tell whatever is on their mind, particularly if it is not covered by the other questions in the questionnaire. Without open-ended questions, the respondent might be left frustrated, as they have no way of tell those burning thoughts in their minds (Tudor & Tudor, 1995). b) Create a waiter questionnaire that includes at least
It is our goal to position our products in such a way that our customer experience unrivaled satisfaction mentally and continue to patronize our organization despite our competitors offering. Our organizations offer a unique combination of brands and products at a good-value price. Customers are made aware of our products via numerous advertising and public relation efforts. Also, we have implemented tight control measures backed by an accurate budget to closely monitor quality and improve customer service and overall satisfaction. Table of Content Topic Page Executive Summary…………………………..............................................................2 Situation Analysis………………………………………………………………….4 - 8 SWOT…………………………………………………………………………………9 Marketing Strategy…………………………………………………………………10-12 Financial Information……………………… …………………………………..…….13
Contents Page 2 Index SECTION 1 Understand customer care and the benefits of good customer care Page 3 Basic principles associated with good customer care. Page 4 A company’s customer care policy Page 5 The benefits of having customer care standards Page 6 Common barriers to good customer care Page 7 Examples of good practice in customer care SECTION 2 Know how to meet customer needs Page 8 The difference between internal and external customers Identify the needs and expectations of a customer Page 9 Why it is important to meet or exceed customer expectations Page 10 How to effectively deal with complaints Page 11 How to deal with difficult customers behaviour SECTION 3 Understand the importance of collecting, storing and interpreting customer feedback Page 12 The importance of customer feedback Different methods of collecting formal and informal feedback Page 13 How to interpret feedback form customers How to improve customer satisfaction Page 14 Implications of the Data protection Act for collecting, storing and using customer feedback Page 16 References Understanding customer care and the benefits of good customer care It is recognised today that good customer care is an essential part of any organisation. There are basic principles of good customer care that can be used in many diverse organisations of which some are as follows; Be approachable and welcoming. Ask the right questions to find out what your customer needs. Listen carefully and show that you understand how the customer is feeling.