However, a company endorses a certain individual for reasons such as political similarities or to help promote their product. When an endorser or multi-million dollar company begins to put pressure on their endorsees, then that is when issues has occured. The endorsers are supposed to be helping the politicians and in return they get more publicity which helps them become more recognize. Some endorses expect to be favored by their politicians and expect them to bend the rules for them. Obama states “I’ve never been entirely comfortable with the term “special interests… there’s a difference between a corporate lobby whose clout is based on money alone, and a group of like minded individuals coming together to promote their interests; between those who use their economic power to magnify their political influence far beyond what their numbers might justify, and those who are imply seeking to pool their votes to sway their representatives.” (116) Obama is simply stating that
The most likely factor this can be linked to is the tendency for celebrities to express their interest in this religion. According to the Official Scientology website the study of scientology is quite expensive and if you wish to progress to a higher level you must pay even more. The religion Scientology could be easily perceived as an act of consumerism. Technically this is more truth than opinion considering it is being sold to consumers. With the media’s attention to the fact that very powerful, prominent celebrities believe in such a controversial religion it can lead one to wonder if this is just a publicity stunt, or consumerism at it’s finest.
Manipulation of media is of course one of the main factors. Nowadays, we know all too well how easily it is for media corporations to support one political agenda or another by twisting facts and feeding false information. Consumerism, supported and viralized by media, also carries a message which tends to separate those who consume a certain kind of product from those who do not, stating that the former are happier than the latter. This exercises certain social pressure among consumerist individuals who may somehow see their social status affected and thus feel left out. As a result, the key for the survival of individuality lies in how conformist the people are ready and willing to become.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
* Describe how you would implement your recommendation. When asked about Rosewood Hotels & Resorts and their idea to find ways to increase company revenues and keep returning customers happy as well as new ones, I would think that the best things the company can do is to 1. Increase guest retention rates and returning guest quotas, as that will allow for company revenues to increase and will, in turn, create more brand awareness. 2. Merging hotels is a good idea, but being cautious as to which ones will merge will help to alleviate losses in profits and revenues for the company overall.
A franchise is a form of business organization in which a firm already has a successful product or service, ("Investorsword.com", 2012). The franchisor then enters into a continuing contractual relationship with other businesses for the use of their product or service for a fee. A franchise would be an excellent choice for an individual who has the funds to start up a business. Starting up a business is a high risk taker because one doesn’t know what to expect. With a franchise the risk is somewhat lower because the business has already proven itself to be successful.
Executive Summary: A stock analyst, who is conducting a study of the North American carbonated soft drinks industry, is evaluating the impact of Pepsi’s refresh project (PRP). Pepsi has a long history with its main competitor, Coca-Cola, and they are competing against each other to steal market share in an oligopoly market. CSD market depends purely on marketing strategy to win market share, and Pepsi needs a new innovative marketing strategy to overturn its decreasing sales trend and stock price. To improve the current status, Pepsi introduced a new social media marketing program called Pepsi’s refresh project. With the introduction of PRP, Pepsi boldly stated its confidence in PRP and announced to stop its Super Bowl advertisement.
Here the discussion of commercial self-branding and promotionalism are clearly tied to the image-economy of the culture industries. Reality shows entice individuals with the ‘fantasy’ of the television industry and ask them to share their unique ‘talent’ with the cameras for very little, if any, financial payment. Many reality shows have the format of having the story of self-branding as the central theme of their narratives and include clear instruction on how to manage the demands of fame and successfully achieve one’s own celebrity brand. Many people who appear on ‘reality’ shows are template identities. They are chosen for a certain look or personality trait that can be seen as ‘entertaining’.
News corporations attract viewers’ attention in order to make money, basically benefiting themselves. Networks attract viewers to increase ratings, so that when they would get more advertisers, meaning more profit that they will obtain. News bias make audiences reflect upon the truth of the stories that are being portrayed. There are several deception stories in which the News denied on releasing these types of stories, but in truth, they really are exaggerated perspectives of their own. TV news simply reflects only on one side of the story, and leaves the viewer the other side of the story untold; this is the reason why TV news is biased.
For instance, a celebrity like Michael J. Fox would help his organization to attract more publicity, thus making any money that was used before for public awareness accessible for research and any other resources. According to some people, having a celebrity associated with a cause could also weaken the cause. Well this may be true if the celebrity is known to have a bad reputation. It could also weaken the cause if they have been involved in a cause or event before, that wasn't handled correctly.