It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Problem Statement Due to the financial instability of the current supplier, Fox Routers Electronics needs to select a new supplier from India, China and Taiwan in order to guarantee the continuous production of the Model 301 Frontier IP Router. In addition, the marketing department of Fox Routers Electronics has observed three potential markets (South Africa; Victoria, Australia; Brazil, South America) for the new product. Also, the warehouse location in the new market should be decided. Situation analysis Fox Routers Electronics is a global communications company with the latest technological products and has wide range customers. Fox Router is an ODM which responsible for design products in-house and outsource the manufacturing of the products.
I think it is essential that the catering service also have that standard. This will ensure that there is no profit loss from make the decision to do these services. In order for them to be competitive they focus on value added services instead of discounting and subtracting profit. Another question could be what the value of the product or service is to the buyer. Kudler Fine Foods has a competitive advantage because customers already use their facilities for parties.
Equipment and Effect Kudler fine foods is looking to revamp their marketing campaign in stores by featuring employees and showcasing their fresh products in store displays. The dilemma they are facing with this task is deciding whether it would be beneficial to outsource the photography or do the photography in house. The purpose of this analysis will analyze the equipment requirements and costs incurred, plus the effect of in-house photography on day to day operations. Kudler Foods-In house equipment and associated costs If Kudler decides to bring the photography in-house for their project, they will have to consider the cost of setting up an operation there. First, they will need to consider construction of an area with professional lighting that can be used for the in-house photography; a studio area.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
When implementing the frequent shopping program great care should be given to ensure it has the highest possibility of success. If implemented correctly, the frequent shopping program will increase customer satisfaction, but failures to protect privacy, treat customers ethically, or secure the program hardware and software will have detrimental effects on the company. References Anthony, C. (1998, September 30). Grocery store frequent shopper club cards: A window into your home. Retrieved from https://www.bu.edu/law/central/jd/organizations/journals/scitech/volume4/4jstl07.pdf Bachman, J.
Kudler Fine Environmental Scan {text:bookmark-start} {text:bookmark-end} Kudler Fine Foods Environmental Scan Time management skills are imperative to any business owner. If one does not manage their time effectively they will not be capable of doing the one thing a business owner should focus on, growing their business. Time management is a set of principles, practices, skills, tools, and systems working together to help you get more value out of your time with the aim of improving the quality of your life. The important point is that time management is not necessarily about getting lots of stuff done, because much more important than that is making sure that you are working on the right things, the things that truly need to be done. (Rounsaville 2007) Being overloaded with the day to day operations of the business has deterred Kathy from being able to focus on the business as a whole.
This is so any extra funds that are accumulated can go towards a new marketing strategy so that customers may be rewarded for being loyal to Kudler Fine Foods. A second action plan that may be needed to increase revenue is to increase the efficiency program. Here is where Yvonne Reynolds along with the inventory manger will have to find out how to decrease the amount of food that is being kept therefore; the company can save funds to create better and improved marketing strategies Lateral Collaboration and Vertical Collaboration Kudler’s management team has worked to develop a plan for transforming the stores and its employees to align with the mission and vision statements. The purpose of this strategic direction is to clearly state the major areas of focus for the organization. In order to achieve its objectives it is of utmost importance that Kudler have reliable lateral and vertical collaboration.
They impact in any shape or form. The goal for Big Brothers Big Sisters, hypothetically speaking, is a Round Up opportunity at Stop & Shop, which was mentioned earlier. These store patron rounds up their change to the next whole number. One of the most important stakeholders would have to be the donor of the supermarket and their motivation to make this opportunity work. Donors have a say in what happens because they are the ones who are investing in this desired goal.
United Cereal faces a lot of competition in the increasingly competitive cereal market in Europe. The key issues that United Cereal faces in launching Healthy Berry as a Eurobrand are as follows * Competition from Kellogg’s and Cereal Partners are ahead of United Cereal in coordinating European strategy and present a huge risk. * With the present organizational structure and country specific focus, it adds huge costs to the development and launch of a new product. This has stalled the release of new products * Weaker European economies will further restrict the launch of Healthy Berry Crunch in other subsidiaries * The launch of Healthy Berry will cost upwards of $20 million and will need approvals from the parent operations in Kalamazoo. * Brill’s proposed organizational changes to create Eurobrand teams will be perceived as a direct challenge to the country manager’s local authority levels.