Case 1 Mystic Monk Coffee:
1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
Yes, Father Daniel Mary has established a future direction for the Carmelite monks of Wyoming. His vision for the monastery is to transform the small home used as a make shift rectory into a 500 acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns and a retreat center. This space would allow him to increase the number of monks to 30. The vision for Mystic Monk Coffee is to make Father Daniel Mary’s vision a reality by selling more coffee. The Carmelite Monks of Wyoming have the same mission as Father Daniel Mary to purchase 8.9 million dollar ranch near Irma Lake.
2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?
Yes, He has set a definite objective, to purchase an $8.9 million ranch. As for the performance targets, no, it doesn’t appear that he set up definite objectives for his vision. He doesn’t spell out any financial objectives.
3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?
Father Prior’s strategy for achieving his vision is to promote Mystic Monk Coffee. The coffee sales are a means of support from the outside world that would provide financial resources to purchase the land. Their competitive advantage is lower prices then their competition and more than 69 million Americans that are members of the Catholic Church are potential customers.
4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and...